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You can be the person who delivers every quarter, holds the team together, and still gets quietly skipped when the next role opens up. That gap is what we unpack with Vickie Rodgers, Senior Vice President of Cox Communities, as we talk about the real drivers of career advancement for women leaders in multifamily and beyond and what to do when “working hard” stops being enough.

We get specific about the accelerators most people never spell out: self-awareness that helps you manage the story in your head, emotional intelligence that makes cross-functional influence possible, and the discipline to treat feedback as useful data instead of a personal judgment. Vickie breaks down how strengths can turn into saboteurs, why perfectionism and people-pleasing can quietly shrink your executive presence, and how to take credit in a way that still honors your team.

We also dig into visibility and personal branding, including the idea that exposure and internal brand often outweigh performance in promotion decisions. You will learn how to build stakeholders, mentors, and true advocates, how to “power map” relationships up and across the organization, and how to network with purpose instead of burning yourself out. Finally, we tackle the missing 33 percent that blocks so many high performers: strategic thinking, financial acumen, and business-case skills that move you from leading people to leading the business.

If you want practical promotion strategy, leadership development tools, and a clearer path to influence, press play. Subscribe, share this with a woman who needs it, and leave a review so more leaders can find the show.

Connect with Multifamily Women®:

Multifamily Women® Summit: https://multifamilywomen.com/
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

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Promotions should create momentum, not anxiety.

In this episode of the Multifamily Women Podcast, Carrie Antrim sits down with Jackie Musto, Associate Director of Brand and People Excellence at Mark-Taylor, to explore how skills-based development, neuroscience-informed leadership, and intentional career pathways are transforming retention and team performance in multifamily.

Jackie’s career journey from leasing consultant to leadership development strategist offers a powerful perspective on what actually motivates people to grow inside an organization and why many promotions fail.

The conversation reveals a critical insight for leaders.

Many organizations promote based on tasks, when they should be developing people based on skills.

By mapping job responsibilities to the underlying human skills required for success, leaders can create clearer development paths, reduce imposter syndrome after promotions, and give team members the confidence to grow into new roles.

Why promotions often fail in the first 90 days
Jackie explains how new roles require completely different skill sets and why preparing people for those skills dramatically improves retention.

How skills pathways create real career clarity
Instead of vague feedback or task-based training, team members evaluate themselves on specific skills and receive targeted learning to close the gap.

How neuroscience impacts leadership and motivation
Understanding survival, emotional, and executive brain states helps leaders approach conflict, feedback, and performance conversations with more empathy and better outcomes.

How Mark-Taylor is building technical and service career ladders
Proprietary certification programs allow service team members to earn recognized credentials and additional pay for skills in HVAC, electrical, plumbing, OSHA, and EPA.

Why clarity is the real driver of retention
Many employees leave not because of compensation, but because they cannot see their future inside the company.

The skills every future leader needs to develop
Persuasive communication, emotional intelligence, and the ability to navigate difficult conversations.

According to Jackie, one of the most important mindset shifts leaders can make is recognizing that:

A promotion is not just advancement. It is a completely different job.

When organizations prepare people for the skills behind the role, instead of just the tasks inside it, they dramatically increase confidence, engagement, and long-term success.

Jackie also shares guidance for women in multifamily who want to grow into leadership.

Instead of simply working harder, focus on identifying your strongest skills and intentionally applying them to new challenges.

Growth comes from leveraging strengths and learning new capabilities, not from trying to be perfect in every task.

LinkedIn: https://www.linkedin.com/in/jackie-musto-msml-490402130/

Connect with Multifamily Women®:

Multifamily Women® Summit: https://multifamilywomen.com/
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join

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What if your marketing drove fewer leads and you celebrated? That is the mindset shift Debbie Rae Peters, Managing Director of Property Marketing and Leasing at Rose Associates, brings to this conversation. With more than 30 years in the New York metro multifamily market, Debbie Rae shares how qualified demand, strategic channel alignment, and strong collaboration with revenue management drive real performance across a growing Northeast portfolio.

We get tactical quickly. Debbie Rae explains how to align pricing strategy with marketing channels so each asset attracts the right renter, not just more clicks. She breaks down how auditing the renter journey uncovers broken phone numbers, clunky forms, and disconnects between corporate marketing and on site teams. We explore how chatbots and AI accelerate response times and touring, and where the critical human handoff must happen to preserve empathy, context, and trust. The result is stronger lead to lease conversion, better buy in from site teams, and marketing that actually supports operations.

Beyond performance metrics, this episode dives into culture. Debbie Rae shares how weekly one on ones, team huddles, transparency, and celebrating wins build resilience during growth and change. We also spotlight Rose Associates’ seven employee resource groups and how belonging, community giving, and intentional programming have elevated engagement scores and strengthened resident relationships. Her leadership philosophy is simple but powerful. Pause before reacting. Lead with positivity. Model the culture you want to see.

If you are responsible for marketing performance, leasing KPIs, or building stronger teams in multifamily, this conversation delivers both a strategic roadmap and a leadership playbook.

Follow the Multifamily Women Podcast and share this episode with other leaders who care about performance, culture, and building communities that thrive.

Connect with Debbie Rae on LinkedIn: https://www.linkedin.com/in/debbie-rae-peters/
Connect with Rose Associates: https://www.rosenyc.com/

Connect with Multifamily Women®:

Multifamily Women® Summit: https://multifamilywomen.com/
Carrie Antrim on LinkedIn: https://www.linkedin.com/in/carrieantrim/
Be a Guest on the Podcast or at the Summit: https://apps.multifamilywomen.com/speakingrequest
Multifamily Women® Leadership Series: https://apps.multifamilywomen.com/join