Monday Morning Drive: Every Windfall Is Lying About Your Size
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Monday Morning Drive: Every Windfall Is Lying About Your Size
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A reliable, flat revenue stream isn't normal for our industry. It never will be. So we chase windfalls: big, one-off jobs that look like manna from heaven on the P&L.
Revenue, though, isn't the point. Profit is.
https://www.trstimson.com/windfall-is-lying-about-your-size/
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