Module 5 - Decoding Shopper Engagement
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Module 5 - Decoding Shopper Engagement
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About this listen
Here's an overview and summary of a comprehensive professional training course on shopper psychology, emphasising its importance in driving brand engagement and business growth.
Phillip Adcock, a seasoned expert, originally designed a model for understanding shopping behaviour by breaking down the shopping process into "See, Appeal, Engage, and Buy." This Podcast explains cognitive processes like System 1 (fast, automatic) and System 2 (slow, deliberative) thinking, and how they influence purchase decisions.
Furthermore, the session highlights the significance of multi-sensory engagement, processing fluency (making information easy to understand), and the impact of context, priming, and anchoring in influencing shopper perceptions and ultimately, sales. The commentary include real-world examples to help listeners apply these psychological principles to optimise in-store and online marketing strategies.