Miu Miu - The Comeback
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Miu Miu - The Comeback
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About this listen
The Great Comeback of Miu Miu — A Deep Dive into Marketing & Brand Strategy
Miu Miu, Prada’s rebellious little sister, is back at the center of fashion and culture — with a strategy that’s as bold as it is brilliant.
But how did a label once seen as “secondary” become one of the most desirable brands of the moment?
In this episode, we break down:
- The origins and evolution of Miu Miu
- The strategy behind its massive comeback — from products and campaigns to celebrities and influencers
- Why it works — provocation, youth culture, storytelling, cinema, and cognitive psychology
- The key takeaways for marketers, advertisers, and brand builders
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