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The Million Dollar Nonprofit Podcast

The Million Dollar Nonprofit Podcast

By: Tom Kelly
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Are you leaving money on the table at your fundraising events? Most nonprofits, schools, and churches run the same auction year after year and wonder why the numbers barely move. The answer is almost never the cause — it is the strategy. And strategy is exactly what this show delivers. Million Dollar Nonprofit is the daily podcast for fundraising practitioners who want one specific, actionable tip they can use before their next event. Every episode is under 10 minutes. Every episode delivers a tactic you can implement immediately — no fluff, no inspiration without execution. This show is for development directors trying to hit their annual fundraising goal, school auction chairs planning their biggest event of the year, gala organizers who want to raise more without spending more, and nonprofit leaders who know their events could perform better. Hosted and sponsored by CharityAuctions.com — the platform behind thousands of live fundraising events every year. Every tip on this show is backed by real data from real auctions, not theory. New episode every weekday. Under 10 minutes. One tip you can use today. Subscribe now and grab your free Silent Auction Toolkit at CharityAuctions.com/resources/Tom Kelly Daily Economics Management Management & Leadership
Episodes
  • The 48-Hour Donor Thank-You Window That Saves Your Retention Rate
    Jun 30 2026

    Your event ended last night. Your donors are already forgetting. Not because they don't care, because life moves fast. And if you're not in front of them within 48 hours, you're losing donors you already earned.


    In this episode, you'll learn the exact three-step follow-up system that turns one-time bidders into long-term supporters.

    We break down why the 48-hour window is backed by donor psychology research, what a personal thank-you email must include to actually move people, and why a 30-second phone call to your top 25 donors is one of the highest-ROI activities in all of fundraising.


    What You'll Learn:

    • Why donor retention drops sharply when thank-yous are delayed past 48 hours.

    • The three elements every post-event thank-you email must include to feel personal, not generic.

    • How a 30-second phone call from your executive director can increase next-year giving.


    Timestamps:

    [00:00]: # "Introduction: The 48-Hour Window"

    [00:45]: # "Sponsor: CharityAuctions.com"

    [01:15]: # "Why Timing Is the #1 Retention Variable"

    [02:30]: # "Step 1: Send a Personal Thank-You Email Within 24 Hours"

    [04:00]: # "Step 2: Call Your Top 25 Donors Within 48 Hours"

    [05:30]: # "Step 3: Post a Public Thank-You on Social Media"

    [07:30]: # "Recap & Free Resource"


    Resources Mentioned:

    • Free Donor Thank-You Email Templates (5-Pack): charityauctions.com/donor-emails

    • Book a Free Demo: charityauctions.com/demo


    Connect & Subscribe:

    Follow the show so you never miss a daily tip. Leave a 5-star review on Apple Podcasts, it takes 30 seconds and helps us reach more fundraisers.


    Visit CharityAuctions.com to see the platform behind the data we share every day.






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    6 mins
  • How to Raise $12,000 More by Fixing Your Silent Auction Timing
    Jun 24 2026

    Silent auction timing is the most overlooked revenue lever in nonprofit fundraising and today's episode shows you exactly how to fix it.


    Most silent auctions close 30 minutes too early, costing nonprofits thousands in lost revenue. By adjusting your timeline and triggering the "scarcity effect," you can capture last-minute bids and consolation buyers. In this episode, we break down the exact 3-step closing strategy used by the highest-grossing events on the CharityAuctions.com platform.


    What You'll Learn:

    • Why staggering your closing times into three groups builds bidding urgency.

    • The psychological power of the "10-minute warning" announcement.

    • Why you should keep your final, highest-value items open during checkout.


    Timestamps:

    [00:00]: # "Introduction"

    [00:42]: # "Sponsor: CharityAuctions.com"

    [01:13]: # "The Problem: Closing Too Early"

    [02:30]: # "Step 1: Separate Your Closing Times"

    [03:30]: # "Step 2: The 10-Minute Warning"

    [04:18]: # "Step 3: Keep the Auction Open During Checkout"

    [05:00]: # "Recap & Free Resource"


    Resources Mentioned:

    • Free Silent Auction Pricing Calculator: charityauctions.com/pricing-calculator

    • Book a Free Demo: charityauctions.com/demo


    Connect & Subscribe:

    Follow the show so you never miss a daily tip. Leave a 5-star review on Apple Podcasts, it takes 30 seconds and helps us reach more fundraisers. Visit CharityAuctions.com to see the platform behind the data we share every day.

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    6 mins
  • Episode 365: The 5-Minute AI Workflow That Replaced Nearly Half Our Admin Work
    Jun 22 2026

    What if you could eliminate hours of administrative work every week with a single AI workflow?


    For many nonprofits, the biggest challenge isn't a lack of passion or commitment. It's the endless repetition. Meeting notes. Donor follow-ups. Board updates. Task lists. CRM entries. The same information gets rewritten and repurposed over and over again.


    In this episode of The Million Dollar Nonprofit, Tom Kelly shares the simple AI workflow that helped his team replace nearly half of their administrative workload in just minutes.


    The breakthrough came when a set of meeting notes was dropped into ChatGPT and transformed into multiple deliverables at once: a donor follow-up email, board summary, social media post, task list, and CRM update. What normally took hours was completed in under five minutes.


    Tom breaks down the process using a simple framework: Capture. Generate. Deploy.


    Capture: Collect information immediately after donor calls, meetings, events, volunteer conversations, or team discussions. Whether through voice notes, meeting notes, or quick summaries, the goal is to centralize information quickly before details are lost.


    Generate: Use AI to transform one set of notes into multiple outputs simultaneously. Instead of manually creating separate documents, a single prompt can generate donor communications, board reports, social media content, task lists, and CRM updates all at once.


    Deploy: AI creates the first draft, but your team provides the final review. Small edits and approvals turn hours of administrative work into minutes, creating significant time savings without sacrificing quality.


    Tom also explains how tools like DonorBooks help organize donor history, communication records, and tasks in one place, making AI-generated workflows even more effective. He shares how organizations using CharityAuctionsToday can automate event follow-ups, sponsor reports, volunteer summaries, and donor communications immediately after fundraising events conclude.


    The biggest takeaway is simple: AI is not about replacing people. It's about eliminating repetitive work that prevents people from focusing on relationships, creativity, strategy, and mission-driven impact.


    If your nonprofit team feels overwhelmed by administrative tasks, this episode will show you how to create systems that save time, reduce burnout, and increase productivity without adding more staff.

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    3 mins
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