The Art of Using Comedy in Business, with Adam Hunt Episode 12, Season 2 – Adam Hunt Welcome to the twelfth episode of the second season of The Micro Niche Mastery Podcast. Our guest for today is Adam Hunt. A TV producer turned copywriter now the creative director of White Label Comedy. Are you afraid of writing jokes in your copy? Listen to this episode to learn how to use comedy in your business. The story of how Adam started using comedy for brands is at 1:20 Adam’s key to unlocking his company’s growth is in the first part of the episode What makes an engaging and relatable joke? Check out 4:40 The two elements in writing an effective joke for a brand are at 8:39 White Label Comedy’s ideal clients are at 9:31 How to start a conversation with your audience using jokes. Listen to Adam’s success stories at 13:25 Get a mix of text jokes, graph gags, and meme-makers every month here Download a free copy of 20 Jokes That Sell here If you find this episode interesting, share it with a friend. Important Links: whitelabelcomedy.com dailycookie. co Transcript: Click Below to see the full transcript of this episode Open Transcript Voice Over: Welcome to the Micro Niche Mastery Podcast, where we help you establish yourself in the perfect micro niche so you will get noticed and grow your business faster. And now your host, he wakes up every, every day and tries to make this world a prettier place. One business at a time, Ziv Raviv. Ziv: Hello, and welcome to the Micro Niche Mastery Podcast. Today I have the pleasure to have with us, Mr. Adam Hunt, Adam Hunt is the creative director of white label comedy all the way from London, where you serve people from companies from all over the world with freshly retail comedy that helps them in their business. Wow, this is so specific. Hi, how are you, Adam? Adam: I’m really good. Yeah. Really excited to join you. How’s it going? Ziv: It’s great to have, you’ve been looking around at your work and, you know, from the GetGo, I thought, Hey, using comedy in business, that’s something that might be scary for some, and that by itself makes it very, very, you know, micro niche. Can you tell me a little bit about how did you come up with this idea? Adam: Definitely. Well, I think in a first thing, first, it’s only scary to use comedy when you’ve done what you’re doing. And, and I think the best jokes, the ingredients for those jokes come from a brand safe place. And so the end result is a brand safe joke and, and that, you know, that I think that’s kind of research, underpinned everything we do, but where all this came from, I used to be a TV producer. And so in that kind of half of my world, I had the luxury of working with comedy writers to punch up my scripts and make them better. And, you know, give me sort of funny ideas. I also would sort of Moonlight working for brands and businesses as a social media, you know, content creator. I used to write scripts for adverts and whatnot. And I just, it was really clear to me that on the marketing space, there were companies crying out for engaging content and they had no idea, like, not just how to commission that content, but like they had no idea what that content should even look like. Adam: They just thought, oh, I want good content. But they didn’t know. And, and they would hire me to write half funny stuff. And I was like, okay, this is fine. But I know from my time in TV that like when you get those grade a comedy writers working for you, not only is it way more fun, but you can just create content that’s way more effective. So is that right? Let’s bring these two worlds together and let’s build something that uses these comedy writers and their talents and puts them to work for brands, but in a way that is manageable, affordable, and sort of begins to build out a model of, of working because that’s the other thing is, yeah, there are funny ad campaigns. There are funny social media managers, but there was no model. There was no model for how to do it. And so, you know, by having a company that is only about comedy content or human ed content or relatable content, we can begin to develop like a, a proven model for how we do this. And that’s, that’s been my work for the last three years. And a lot of fun. Ziv: This is really interesting because you chose a very specific problem, which is how do you actually model comedy so that it could be like reproducible and yet still a very, very specific or relatable as you tell it. And you actually have developed the system you, you wanted to from the get, go to create something that is not just to keep you busy, but to keep it could team of writers busy. So I wonder, first of all, like how hard is it for you to grow your team? Adam: That’s an interesting question. And I think there are a number of important parts of the answer, because I think in terms of the kind of writers that have excelled in writing the jokes that...
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Apr 1 202226 mins