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Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program

Media Relations Mistakes - Creating, Building, and Sustaining a Successful Media Program

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In this episode of the podcast, the foundations to a successful Media Relations Program is discussed including:


The good and bad of marketing & sales influence in media relations

Effective content strategies & approaches that ensure failure

Media relationship building - do's & don'ts

How to become a reliable source

Newsroom organization, hierarchy & mindful pitching

Effective pitching strategies

What you never do in any media engagements today and more.....


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