Most hospitality operators think about packaging as something functional.

Max Shipman thinks about it differently.

In this episode of Captive Conversations, Adam sits down with Max Shipman from Brand Your to explore how packaging has evolved from a simple operational necessity into a powerful part of the guest experience.

Max shares his journey through hospitality technology, delivery, Just Eat and McDonald’s before discussing how Brand Your is helping hospitality businesses rethink packaging, branding and customer engagement.

The conversation explores customer ownership, loyalty, direct ordering, founder-led content and why hospitality brands should view bags, cups and boxes as more than just packaging. Adam and Max discuss how memorable unboxing experiences, thoughtful design and simple branding can turn everyday touchpoints into marketing opportunities that guests remember and share.

Along the way, they explore the future of hospitality technology, AI, delivery, guest relationships and why the most successful brands focus on creating experiences rather than transactions.

If you’re interested in guest experience, hospitality marketing, customer loyalty and building stronger customer relationships, learn more about Captive WiFi and how guest WiFi can become a powerful marketing, data and loyalty engine.

#Hospitality #GuestExperience #RestaurantMarketing #HospitalityTech #CustomerLoyalty #Branding #PackagingDesign #CustomerData #BrandYour #CaptiveConversations