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Mastering the Big Shift: Brand & Growth Transformation

Mastering the Big Shift: Brand & Growth Transformation

By: Jean‑Pierre Lacroix
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 Ready to pivot your brand, scale fast, and stay ahead in today’s evolving market?

Mastering the Big Shift gives you expert tools, insightful strategies, and inspiring transformation stories to elevate your brand and business into the future.

Produced by Stacey Chillemi, join Jean-Pierre Lacroix, a seasoned growth strategist, as they dive deep into:

🔧 Actionable brand strategy frameworks to refine your positioning and maximize impact
📈 Growth hacks and marketing channels (digital ads, SEO, content, community) to accelerate reach and revenue
🌐 Transformation leadership insights for navigating disruption, launching new offerings, and shifting market mindsets
🎯 Real-world case studies illustrating pivots, rebrands, and expansion strategies that deliver measurable results

Whether you're launching a startup, scaling a small business, or reinventing your enterprise, each episode equips you with repeatable systems, high-impact ideas, and a mindset for breakthrough growth.

👉 Follow & subscribe on Spreaker (and your favorite podcast app) to unlock every episode—then share with your network and join our community of transformation champions!Copyright The Advisor W/ Stacey Chillemi Economics Leadership Management Management & Leadership Marketing Marketing & Sales
Episodes
  • Win on Emotion: The ThinkBlink Brand Playbook

    Win on Emotion: The ThinkBlink Brand Playbook
    Oct 1 2025
    Stop competing on price—win on emotion.

    Host Lisa Urbanski sits down with Jean-Pierre Lacroix, President & Chief Strategy Officer at SLD, to unpack how brands build durable advantage by targeting one dominant emotional need, removing friction across the journey, and telling simple, memorable stories that create community and loyalty.

    You’ll learn:
    • The 7 core tenets of emotional brand building (and how to choose one word that anchors your brand)
    • Why features get copied—but feelings don’t—and how to stay ahead of the commoditization curve
    • Pricing without a race to the bottom: when promos help (and when they erode brand)
    • How to scan trends and learn from other industries to stay relevant
    • Practical moves to reduce journey friction and build a belonging-driven community


    Explore JP’s work and the ThinkBlink manifesto:
    • Website: https://www.sld.com
    • LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
    • Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix
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    23 mins
  • Stories, Senses, Sales: Think Blink in Action

    Stories, Senses, Sales: Think Blink in Action
    Sep 22 2025
    Build brand love that survives disruption and blend emotional connection with strategic foresight... so customers choose you in a blink and stay for life.

    Award-winning brand strategist Jean-Pierre Lacroix joins host Lisa Urbanski to unpack the Think Blink manifesto—how to create deep, lasting emotional brand connections—then layer in scenario planning, AI, and behavioral science to future-proof CX.

    From Amazon & Apple’s “test-and-learn” culture to Sears’ cautionary tale, you’ll get a practical roadmap to win now and stay relevant next.

    You’ll learn how to:
    • Trigger instant affinity with story, symbols, and sensory cues (the “blink factor”).
    • Measure emotion and reduce friction across the journey (before churn starts).
    • Design belonging with community experiences that outlast transactions.
    • Use foresight & scenarios to spot signals, separate trends from fads, and adapt fast.
    • Apply behavioral science (choice architecture, “good-better-best”) to drive decisions.
    • Leverage AI thoughtfully (sentiment, avatars) without losing the human.


    Explore JP’s work and the ThinkBlink manifesto:
    • Website: https://www.sld.com
    • LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
    • Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix
    Show More Show Less
    24 mins
  • Think Blink: Measure Emotion, Build Belonging

    Think Blink: Measure Emotion, Build Belonging
    Sep 16 2025
    If 80% of buying is emotional, how are you measuring it—and turning customers into a community that stays?

    In this episode, host Lisa Urbanski sits down with Jean-Pierre Lacroix (author of ThinkBlink) to unpack Tenet 5 (Measure Emotional Connection) and Tenet 6 (Design for Belonging). We dig into practical ways brands can quantify feelings, repair trust fast, and craft community experiences that drive loyalty—online and in-store.

    You’ll learn how to
    • Track emotional signals with metrics, analytics, and sentiment tools
    • Spot friction points and deploy service-recovery that rebuilds trust
    • Move from “transactions” to belonging with community-first design
    • Use personas + psychographics (not just demographics) to hit the heart
    • Blend AI + human insight for personalization that feels seen
    • Measure what matters: connection, advocacy, and lifetime value


    Explore JP’s work and the ThinkBlink manifesto:
    • Website: https://www.sld.com
    • LinkedIn: https://www.linkedin.com/in/jeanpierrelacroix/
    • Book: ThinkBlink Manifesto (Amazon Kindle): https://www.amazon.com/s?k=ThinkBlink+Manifesto+Jean-Pierre+Lacroix
    Show More Show Less
    20 mins
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