This episode of Amazon Data Dudes features hosts Will Christensen, Nan, and Brandon discussing the challenges of counterfeit products and listing hijacking on Amazon. They introduce the Amazon Transparency app as a solution, designed to assign a unique serial number to each product in a seller's catalog, preventing unauthorized sellers from adding counterfeit goods to the listing. Nan shares his experience using the Amazon Transparency program to protect his lawn equipment parts business from listing hijacking and counterfeit sales. The hosts discuss the traditional difficulties in combating counterfeits on Amazon and how the Amazon Transparency app resolves these issues by rejecting products without a valid transparency code at Amazon's fulfillment centers. The episode also covers the launch of a new app within the Seller Labs Data Hub that allows sellers to print their own small batches of transparency labels, making the program more accessible and cost-effective for sellers with fewer sales. The episode ends with encouragement for listeners to try this new feature as part of their Seller Labs account.

00:00 Introduction to Amazon Data Dudes

00:10 Unveiling the New Superpower: Amazon Transparency

01:58 The Problem of Listing Hijacking on Amazon

04:21 The Solution: Transparency and Technological Innovation

07:10 Demo and Benefits of the New Transparency App

11:18 Closing Thoughts and Future Directions