Using AI in marketing but still feel like you’re falling behind?

Between ChatGPT, Claude and another new tool every week, knowing where to focus can feel overwhelming.

Dr Lauren Ingram, founder of Next Big Thing joins Katie Street on Marketing in the Madness to share how marketers can build confidence with AI and get more from the tools they already use.

Drawing on her experience at Meta, Amazon and Wispr Flow, Lauren explains why going deeper with one AI platform can help, how to make time for learning and why saving time should give us space to think.

They also explore what’s holding women back from using AI, why representation matters in the decisions being made and how to bring some curiosity and fun back into learning new technology.

Chapters: 00:00 Meet Dr Lauren Ingram 01:30 From Meta to building a women’s tech community 03:28 What’s holding women back from using AI? 07:21 Knowing your worth and charging for your expertise 14:16 Representation in AI decision-making 18:48 Choosing an AI platform and giving it context 24:14 Making time to learn without burning out 30:04 Why even AI insiders feel behind 31:25 ChatGPT vs Claude and the 90/10 approach 34:39 AI tools for marketing and creative work 40:20 A different way to think about AI 43:19 AI Girl Gang and making technology feel fun again

Now we want to know: which AI tool do you use most and what would you like to get better at?

Let us know in the comments.

Subscribe to Marketing in the Madness for more conversations with the people shaping marketing’s future.

Audio version available on: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Lauren Ingram https://www.linkedin.com/in/ingramlauren/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie Street sits down with Mikayel Vardanyan, Co-Founder and Chief Operating Officer at Picsart, recorded live at HumanX in Amsterdam.

Mika explains how AI is making content creation more accessible and helping marketers turn their ideas into finished work. They explore what this means for creative teams, why video production is seeing such a big shift and how AI agents could help founders and small businesses do more themselves.

They also discuss how content creation connects with distribution, including workflows that generate ads, publish them and use performance data to improve the next round.

00:00 Marketing in the Madness at HumanX 01:32 Meet Mika, Picsart’s Co-Founder and COO 02:44 What should creatives keep control of? 05:42 Turning your creative vision into content 06:48 How AI is opening up video production 08:18 What happens to creative jobs? 11:01 Connecting content creation with distribution 14:14 How Picsart’s AI agents work 15:52 AI tools for founders and small businesses 17:54 Finding inspiration and getting started 18:31 What’s next for Picsart and AI creativity?

Subscribe to Marketing in the Madness for more conversations with Katie Street and the people shaping the future of marketing.

What part of your creative workflow would you hand over to an AI agent? Let us know in the comments.

Can an advert reach the right person without interrupting what they’re doing? AudioMob is building its business around exactly that.

In this episode of Marketing in the Madness, recorded at HumanX in Amsterdam, Katie Street meets Christian Facey, CEO and Co-founder of AudioMob, to explore how AI is changing audio advertising, audience targeting and business growth.

Christian explains how AudioMob lets people keep playing mobile games while audio ads run in the background. He shares how the company uses interactions, such as listening, clicking or muting an advert, to predict audience interests without accessing people’s microphones.

With a network that can reach over a billion people, Christian also explains how AudioMob uses AI to check ads at scale and grow without a proportional increase in headcount.

They discuss the AI “second brain” helping employees prepare for pitches and research potential customers, plus AudioMob’s expansion into podcasts and music streaming.

If you work in marketing or want to understand how businesses are putting AI to work, this episode offers a look inside a company already doing it.

00:00 Marketing in The Madness at HumanX 01:56 How AudioMob’s in-game audio ads work 03:00 AI audience targeting without microphone access 04:04 From Google and Meta to founding AudioMob 05:30 Reaching over a billion people 06:44 Using AI to check ads at scale 07:40 Growing a business with AI 08:28 Building an AI “second brain” 09:13 More content and the human element 09:47 Expanding into podcasts and music streaming 10:15 What inspired Christian at HumanX 12:05 Follow Marketing in the Madness

Subscribe to Marketing in the Madness for more conversations with the people shaping marketing and AI.

Christian Facey hhttps://www.linkedin.com/in/christian-facey/

Katie Street https://www.linkedin.com/in/katiestreet/ https://www.instagram.com/streetmate/

Marketing in The Madness https://www.linkedin.com/company/marketing-in-the-madness-podcast/ https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/