The episode is FULL of practical insights into building and nurturing effective ecosystems and partnerships: With Katie, David, and Josie sharing real-world applications and strategies that have proven successful in their respective roles.

Topics Covered:
👥 The shift to more human B2B marketing approaches
👷🏻 Building relationships through "Go to Network" strategies
🛍️ Understanding different buyer personas in organisations
🚀 Leveraging partnerships for pipeline creation and customer success
📊 Collecting first-party data through value exchanges
💃 Using events to nurture relationships and build communities
💰 Microsoft's 95% revenue attribution to partnerships

🎧 Tune into this week's episode for a deep dive into making ecosystem partnerships work to your advantage in the ever-evolving marketing landscape.


Disclaimer:

Opinions shared in this podcast are those of David Nisbet and not in any way affiliated with the viewpoints and opinions of Stripe

Opinions shared in this podcast are those of Josie Kalfkowska and not in any way affiliated with the viewpoints and opinions of VML

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

This week's Female Leadership Content brings to the forefront, the fabulous Janine Jacobs who is changing the world of work as we know it! 🚀

Janine is the Co-Founder of Happy HQ and helps companies put their people first and create a culture that their people truly want and need to make great and magical things happen. 🪄

She's also a Girls' Network mentor, helping teenagers from disadvantaged backgrounds see their futures in a more positive light, gain essential skills and build confidence. ✨

Which is why Janine ia s perfect guest to help us lead the way in inspiring change...! 💪

Tune in now and keep an ear out for Janine back on our feed next week with her inspiring marketing journey 🎧

Janine Jacobs: https://www.linkedin.com/in/janinejacobs1111/
Happy HQ: https://happyhq.co.uk/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/

In this episode of Marketing in the Madness, Katie dives into another powerful discussion on the need for not only equality and inclusion but the empowerment of women in the workplace, particularly within the realms of marketing and technology.

With another incredible guest, Charlotte Todd, Director for e-commerce, marketing and strategy at British Gas, the two brought to life a conversation that delves deep into the challenges women face, the biases they encounter, and the necessary changes needed to create fairer and more inclusive work environments.

From personal experiences to corporate policies, they explore the ongoing journey towards gender equality and the importance of male allies in fostering positive change

Key Highlights:

• The need for systemic changes in various industries.
• Charlotte Todd shares her impressive career journey and discusses the challenges women often encounter, including biases based on appearance and gender stereotypes.
• Personal anecdotes shed light on the realities faced by women, from being mistaken for high-class prostitutes to enduring insensitive comments in professional settings.
• Societal perceptions of working mothers, the stigma surrounding maternity leave, and the need for supportive workplace policies.
• British Gas's inclusive policies, such as robust maternity leave benefits and a supportive work culture that values diversity.
• The importance of fostering open conversations, supporting work-life balance, and promoting inclusivity in leadership roles is emphasised throughout the episode.

Tune in to this insightful conversation that delves into the nuances of gender equality in the workplace and offers perspectives on creating a more inclusive future for all.

Charlotte Todd
https://www.linkedin.com/in/charlotte-todd-crabb-2353aa4a/

Katie Street
https://www.linkedin.com/in/katiestreet/
https://www.instagram.com/streetmate/

Street Agency
https://street.agency/
https://www.instagram.com/street.agency/
https://www.linkedin.com/company/streetagency/