What does it actually take to do B2B marketing that feels HUMAN?

In this episode of Marketing in the Madness, Katie Street sits down with Robin Daniels, former CMO at LinkedIn, WeWork and Matterport, live at Human X, the AI conference bringing together the biggest names in the world of AI right now.

Robin has one of the most remarkable careers in marketing, from taking companies public on NASDAQ, to running a Super Bowl ad with the Black Eyed Peas, to now leading marketing, product and go-to-market at Sensai, an HR tech company on a mission to unlock human potential in the age of AI.

In this episode, Katie and Robin get into everything: Why B2B brands need to market like B2C companies 05:45 How emotional storytelling beats ad spend every time 07:28 The AI tools Robin's team actually uses day-to-day 10:58 Why Robin took his wife's last name and what it says about his leadership values 00:46 The hard truth about mass layoffs and what it means for the future of work 18:21 How in-person events and podcasts build serious top-of-funnel momentum 14:31 Why people buy with emotion and justify with logic 07:28 Robin's brand new book, "The Human Success Playbook: A Leadership Tale for the Age of AI" 09:00

This episode is for every marketer, founder and business leader who believes that PEOPLE are still the most powerful force in business.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Robin Daniels LinkedIn: https://www.linkedin.com/in/robingdaniels/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Agentic commerce is here.

And if you work in retail, ecommerce or commerce tech, this is one you need to hear.

Recorded live at Shoptalk, Katie Street sits down with leaders from Google Cloud, Commerce, EPAM and PayPal to unpack how AI agents are changing the way people discover, compare and buy products online.

We get into Universal Commerce Protocol, AI-driven product discovery, agentic checkout, payments, identity, infrastructure and why your product data is about to become one of the most important parts of your business.

Because the way people shop is changing fast.

Customers are no longer just typing basic product searches into Google. They are asking detailed, conversational questions. And increasingly, agents are doing the discovery, comparison and decision-making for them.

So if your data is messy, your inventory is out of date, your fulfilment information is missing or your checkout experience cannot support these new journeys, you risk being invisible.

In this episode, we cover what retailers need to do now to stay discoverable, shoppable and competitive in an AI-driven world.

Featuring:

Kapil Dabi, Americas Market Lead for Retail and Consumer, Google Cloud Sharon Gee, SVP Product, AI & Feedonomics, Commerce Brian Gilmore, Global Head of Commerce GTM, EPAM Nixon Dinh, Director of Product Management, PayPal Hosted by Katie Street

00:00 Why agentic commerce matters now 01:11 Meet the speakers 01:47 What is Universal Commerce Protocol? 04:47 How UCP compares to other commerce protocols 09:16 What is Gemini Enterprise for Customer Experience? 13:17 How AI-driven discovery is changing retail 15:18 Why product data is now everything 18:45 Why agents don’t shop like humans 21:30 Why context, fulfilment and policy data matter 23:37 Do retailers need to replatform? 27:42 Payments, identity and trust in an agentic world 30:35 Which brands are already getting ahead? 33:51 What retailers should do in the next 3–6 months 37:50 Final thoughts: get your robots ready

Agentic commerce is already happening, and the brands that get their data, infrastructure and customer experience ready now will be the ones that win.

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Kapil Dabi LinkedIn: https://www.linkedin.com/in/kapildabi/

Sharon Gee LinkedIn: https://www.linkedin.com/in/sharongeenyc/

Brian Gilmore LinkedIn: https://www.linkedin.com/in/briangilmore2/

Nixon Dinh LinkedIn: https://www.linkedin.com/in/nixon-dinh/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/

What does luxury really mean in 2026?

That was the question at the centre of this special Marketing in the Madness episode, recorded live at Shoptalk Luxe with Barbara Campos, CEO of Joseph.

In this conversation, Katie Street sits down with Barbara to explore how one of Britain’s most iconic luxury fashion brands is evolving for today’s customer.

From Joseph’s origins and its focus on empowering women through understated, refined design, to the brand’s obsession with customer understanding, this episode looks at what it really takes to stay relevant in a changing luxury market.

The conversation also explores the role of technology in luxury retail, including how Joseph uses clienteling tools to support more personal, human customer relationships without losing the emotional connection that makes luxury feel special.

• Introduction live from Shoptalk Luxe
• The history and ethos of Joseph
• How clothing can transform confidence
• Why Joseph obsesses over the customer
• Building a customer-first brand in practice
• Using technology to support human connection
• How Joseph uses clienteling to personalise the customer experience
• Turning the brand around behind the scenes
• How luxury customer behaviour is changing
• Why luxury is becoming more inclusive
• Technology, AI and the future of clientelin
• What Joseph is focused on in 2026

And because this series is part of our partnership with Shoptalk Luxe, if conversations like this one spark ideas then you'll definitely want to be in the room next time!

Shoptalk Europe 2026 is already shaping up to be HUGE. If retail, tech and innovation sit anywhere in your world, now's the time to get your ticket and get it in the diary here: https://europe.shoptalk.com/home?utm_source=mediapartner&utm_medium=website&utm_campaign=marketing-in-the-madness-podcast

Subscribe to the podcast: Spotify: https://open.spotify.com/show/2UUIgMdZ6FdSCrux5BY7PI?si=c48bdbecb5be4a6e Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-in-the-madness/id1688996981

Connect with us: Barbara Campos LinkedIn: https://www.linkedin.com/in/barbara-campos-1287548/

Katie Street LinkedIn: https://www.linkedin.com/in/katiestreet/ Instagram: https://www.instagram.com/streetmate/

Marketing in the Madness LinkedIn: https://www.linkedin.com/company/marketing-in-the-madness-podcast/ Instagram: https://www.instagram.com/marketinginthemadness/

Street Agency https://street.agency/ https://www.instagram.com/street.agency/ https://www.linkedin.com/company/streetagency/