Stop annual planning if your business is under $100,000.

If your business hasn’t hit $100K in the last 12 months, traditional annual planning may actually be slowing you down.

In this episode of Marketing That Works, Danielle R. Harris explains the 4 areas businesses under $100K are still refining and why it makes planning their business for a year feel unrealistic.

You’ll learn:

• Why annual planning doesn’t work at the under-$100K stage

• The key areas of your business that naturally evolve as you grow

• How a 90-day planning approach helps you stay consistent without burnout

• A real client example of hitting a $60K goal by adjusting quarterly instead of forcing a yearly plan

If you feel pressure to have your entire year figured out before you’re ready, this episode will help you plan in a way that actually fits your business right now.

Want help mapping your next 90 days?
Book a 90-minute Momentum Call to set your 90 day plan.

Or explore The Blueprint, Danielle’s 3-month program for strategic marketing support.

Download your 2026 Reflection Guide

Follow on Instagram at @Danielle.R.Harris.

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Timestamps0:00 –The under-$100K planning problem
0:33 – Why annual planning doesn’t work for businesses under $100K
2:14 – Four reasons annual planning breaks down
11:33 – Why planning in 3-month cycles works better
15:26 – Client example: hitting a $60K goal
18:32 – Next steps

Start 2026 with clear direction.

In this episode, Marketing coach Danielle R. Harris shares what episodes of Marketing That Works to listen to based on where you are right now. Whether you're planning a launch, trying new strategies, or feeling stuck. Know which Marketing That Works episodes to prioritize for your specific 2026 goals.

View the full guide of episodes mentioned here

Download your 2026 Reflection Guide

If you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today.

Follow on Instagram at @Danielle.R.Harris.

Chapters

00:00 – Introduction

00:33 – Planning Your 2026 Marketing Strategy

01:25 – When Business and Marketing Feel Hard

01:36 – The Complete Launch Series Guide

04:00 – Finding Episodes for Your Goals

04:24 – Trying New Marketing Strategies

07:27 – Top Listener Favorite Episodes & Interviews

09:54 – What Do You Need: Strategy vs. Encouragement

10:49 – Work with Danielle in 2026

11:29 – Year-End Wishes

As 2025 comes to a close, Danielle R. Harris is sharing an honest marketing reflection. This episode digs into what she tried, what worked, what she neglected, and what she is intentionally changing going into 2026.

Download your 2026 Reflection Guide

If you want help turning your 2026 plan into action, Danielle can support you in building a plan you can actually follow. Book a 90 minute Momentum Call and start working on your 2026 goals today.

Follow on Instagram at @Danielle.R.Harris.

Chapters

00:00 – Introduction

00:33 – Year in Review & Reflection

01:38 – Things Tried in 2025

09:21 – Things That Worked

14:40 – Things Neglected

18:39 – What I’m Trying in 2026

25:31 – Final Thoughts & Takeaways