“It’s not a test. It’s diversity for the Meta algorithm.”

Can running more landing pages hurt your ability to make decisions?

Connor MacDonald (CMO, Ridge) and Cody Plofker (CEO, Jones Road Beauty) dig into landing page optimization strategy, conversion rate optimization for Meta ads, and when structured testing is the wrong tool entirely. They cover what Jones Road learned from overdeveloping pages and what a disastrous A/B test on a new offer taught Ridge about how Meta allocates spend.

They examine the operational cost of landing page sprawl, how to structure a site-wide theme A/B test without introducing too many variables, and whether DTC brands at scale should slow down product launches or double down on them. AG1’s move into creatine opens a broader conversation about the limits of single-SKU subscription businesses along with where product expansion makes sense.

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Motion Creative Benchmarks 2026

https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast

Aftersell

https://9ops.co/aftersell-mops

Haus

https://www.haus.io/operators

Richpanel

https://9ops.co/richpanel

Operators Newsletter

https://9operators.com/

“We used to try to win every day. Now we’re willing to sacrifice entire months.”

What does it mean to optimize ad spend when there’s no universal answer?

Michael Ting (GM of DTC, JAXXON) joins Connor Rolain (Head of Growth, HexClad) and Connor MacDonald (CMO, Ridge) to challenge one of the most common assumptions in ecommerce email marketing and paid media: that there is a single optimized ad spend. There isn’t. The better question is what you’re trying to achieve and over what time horizon.

Michael walks through how JAXXON uses cost per email signup to make confident budget decisions, spending aggressively into slow seasons and monetizing that list when it matters most. The conversation also covers decision quality frameworks, doubling AB testing velocity, and how daily performance reporting builds operator instinct over time.

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Motion Creative Benchmarks 2026

https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast

Richpanel

https://9ops.co/richpanel

Aftersell

https://9ops.co/aftersell-mops

Haus

https://www.haus.io/operators

Operators Newsletter

https://9operators.com/

“The digital deliverables have outpaced production company knowledge.”

How do you build a repeatable content creation process without hiring a full agency?

Connor MacDonald (CMO, Ridge), Cody Plofker (CEO, Jones Road Beauty), and Connor Rolain (Head of Growth, HexClad) break down how they approach content production across every budget level; ranging from $50k brand shoot days to $100 iPhone clips that outperform everything else in the ad account.

The episode covers the full content production stack: multi-team shoot briefing, on-set creative strategy, and the in-house studio advantage. The trio also gets into clipping, AI-generated UGC, and whether dead internet theory is already shaping how products go viral.

Powered By

Motion Creative Benchmarks 2026

https://motionapp.com/thumbstop-pulse/creative-benchmarks-2026?utm_campaign=marketing-operators&utm_medium=sponsor&utm_content=creative-benchmarks-2026&utm_source=marketing-operators-podcast

Haus

https://www.haus.io/operators

Richpanel

https://9ops.co/richpanel

Aftersell

https://9ops.co/aftersell-mops

Operators Newsletter

https://9operators.com/