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Marketing Musings

Marketing Musings

By: Emma
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About this listen

The space for musings on marketing that are too chaotic for a carousel, not strategic enough for an algorithm to deem them valuable, or polished enough for a post. Just honest reflections on the art and psychology of marketing, from someone who loves it, questions it, and lives it.


- By Emma Orlando

© 2026 Marketing Musings
Economics Marketing Marketing & Sales
Episodes
  • S2 Ep16 Reconnecting To The Writer Within & How That Has Totally Transformed My Marketing
    Jan 21 2026

    This episode was one I couldn’t not record.

    As I prepare to fly to Costa Rica for a writing retreat in the jungle, I found myself reflecting on what this trip has activated in me and how deeply it’s connected to creativity, identity, and the parts of ourselves that used to create simply because they had to.

    In this episode, I share the story behind booking a retreat that terrified me, why claiming the title of “writer” still feels vulnerable despite a lifetime of proof, and how strategy slowly stripped the joy out of something that once flowed effortlessly.

    We talk about:

    • What happens when creativity becomes strategic instead of expressive
    • How learning the rules can disconnect us from our natural way of creating
    • The role of play, permission, and rebellion in conscious marketing
    • Reconnecting to the version of you who created for creation’s sake

    This is an episode about remembering. About letting the version of you who always knew how to create take the lead again. And about why true resonance is born from expression, not optimisation.

    If you’ve ever felt disconnected from your creativity, your voice, or the way you market your work, this one is for you.

    I'd love to hear what you thought of this episode!

    Head over to Instagram and let me know:

    www.instagram.com/consciouscreatorco_

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    21 mins
  • S2 Ep15 AI Can Write Effective Marketing, But It's Essential It Doesn't
    Jan 14 2026

    In this episode, I share an unfiltered musing on AI, creativity, and what we risk losing when convenience replaces embodiment.

    Sparked by a quiet, introspective morning and a deeper reflection on my own nature as a truth-teller, I explore why AI has become such an energetic drain in my business, despite its undeniable brilliance as a tool. I speak candidly about losing clients to AI, the eerily familiar feeling of reading content that no longer feels alive, and the growing erosion of raw human voice in marketing and creative work.

    This conversation isn’t about shaming AI or rejecting innovation. Instead, it’s an invitation to look at how and why we’re using it. I unpack the difference between streamlining systems versus outsourcing our voice, our messiness, and the very processes that shape embodied expertise. From perfectionism and healing, to trial-and-error, discipline in art, and the energetic frequency carried through word, this episode is a call to return to trust in our own expression.

    If you’ve felt disconnected from your content, uninspired by what you’re reading online, or quietly grieving the loss of depth and originality in the digital world, this episode offers both validation and a powerful reframe. It’s a reminder that marketing, like art, is meant to be felt, not just optimised.

    I'd love to hear what you thought of this episode!

    Head over to Instagram and let me know:

    www.instagram.com/consciouscreatorco_

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    27 mins
  • S2 Ep14 How To Create Space For Your Truest Marketing Yet
    Jan 7 2026

    After returning home and feeling unexpectedly chaotic, uninspired and mentally flat, I’m taken into a physical clearing-out of my space that mirrors the shedding I’ve been moving through for years. From throwing away decade-old relics, to confronting the emotional weight of what we keep “just because it’s always been there,” this episode explores how clutter quietly blocks creative aliveness.

    I talk about the fear of committing, the vulnerability of authentic expression, and why copying formulas can feel safer than creating from truth. I reflect on 2025 as a year of deep shedding, and 2026 as an invitation into audacity, not perfection, not guarantees, but the courage to create what feels most you.

    If you’re feeling creatively stagnant, resistant to launching, unsure what you actually want to say or share anymore, or standing in front of a blank canvas wondering what comes next, athis episode is for you.

    I'd love to hear what you thought of this episode!

    Head over to Instagram and let me know:

    www.instagram.com/consciouscreatorco_

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    27 mins
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