Marketers Are the New Engineers | Patrick Haede (Superscale)
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Marketers Are the New Engineers | Patrick Haede (Superscale)
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Patrick Haede is the CEO of Superscale, an AI platform that builds full paid ad campaigns from a single prompt. He has angel invested in more than twenty startups, including Lovable, and before this he ran a marketing agency.
In this episode, Patrick argues that every business function is being rebuilt around agents, and that marketers are about to work the way engineers already do. One person, five to seven agents, with the human bringing the ideas and reviewing the output. He explains why he believes every ad you see will soon be AI generated, why that pressure is competitive rather than aesthetic, and his rule for staying relevant: estimate when AI will work, then cut that estimate in half. He also breaks down the playbook behind his last launch and the thesis behind his angel investments.
The Quest. Growth stories from the people building AI.
Listen at dikshadutta.com.