Episodes

  • Ep. 244 - How Modern Plants Actually Bridge Legacy Automation and AI w/ Benson Hougland

    Ep. 244 - How Modern Plants Actually Bridge Legacy Automation and AI w/ Benson Hougland
    Jan 29 2026
    In this episode of Manufacturing Hub, Vlad Romanov and Dave Griffith sit down with Benson Hougland from Opto 22 to get brutally practical about what is actually running on shop floors today, and what it takes to move from legacy automation to modern, data ready operations without breaking what already works. If you have ever walked into a plant and seen a mix of decades old controllers, manual processes, islands of automation, and a few shiny modern pockets of connectivity, this conversation will feel very familiar. Benson has spent roughly three decades at Opto 22 and he has seen the full spectrum, from brownfield realities where nothing can go down, to greenfield expansions where teams can finally design with data, security, and integration in mind.A major thread in this discussion is the gap between “the machine runs” and “the business can learn from the machine.” Benson lays out why so many facilities still operate in a world of siloed equipment with minimal visibility, and why digital transformation stalls when the goal is vague or driven by trend chasing. The most actionable insight is simple: start with a real problem, win small, build trust in the data, and only then scale. That approach is how you avoid proof of concept purgatory, and it is also how you get leadership buy in without overpromising. If you are looking at industrial AI, it becomes even more critical, because manufacturing cannot tolerate hallucinated answers. Benson explains why industrial AI starts with sanctity of data, meaning clean, contextualized, trustworthy signals that an organization can actually act on.You will also hear a grounded take on why hardware still matters in 2026. Not because everyone wants to rip and replace working PLCs, but because modern plants need layered edge strategies that can extract the right data, protect legacy assets, and integrate upward using open methods.About the guestBenson Hougland is a long time leader at Opto 22, a US based manufacturer of industrial controllers, edge devices, and IO. He focuses on customer and integrator feedback, product strategy, and the practical challenges teams face when modernizing systems while keeping operations running. Opto 22 is known for building and manufacturing in the United States and for leaning into open connectivity approaches that help reduce lock in and simplify integration.About the hostsVlad Romanov is an electrical engineer with an MBA from McGill University and over a decade of experience delivering automation and modernization work across high performing manufacturing environments. Through Joltek, Vlad supports manufacturers with plant floor assessments, controls and OT architecture, system modernization planning, integration execution, and technical upskilling so teams can own their systems long term. Vlad’s work consistently sits at the intersection of reliability, operational execution, and the realities of IT and OT convergence, with a focus on what is feasible in real facilities, not just what looks good in a slide deck.Dave Griffith is a long time manufacturing and automation practitioner focused on bridging the gap between modern technology conversations and what is practical on the plant floor. Dave brings a systems mindset to modernization, with a strong emphasis on outcomes, maintainability, and the human factors that decide whether projects scale or stall.If this episode resonates and you are navigating modernization decisions, especially around OT networking, data infrastructure, platform selection, or plant floor security, Joltek can help you evaluate your current state, define a realistic target architecture, and build a roadmap that your team can execute.Joltek linkshttps://www.joltek.com/serviceshttps://www.joltek.com/education/ot-networking-fundamentalsTimestamps00:00:00 Welcome back and the hardware focused modernization theme00:01:40 Benson Hougland background, entrepreneur to controls to Opto 2200:04:10 A garage manufacturing story and the lessons of building real product00:09:00 The gap between cutting edge plants and manual, siloed operations00:11:10 What actually blocks modernization, capital, planning, and alignment00:13:10 Start small, solve a real problem, and build trust in outcomes00:14:40 Proof of concept purgatory and why leadership buy in changes everything00:17:50 Industrial AI needs data, and data integrity becomes the non negotiable00:22:30 Obsolescence, cybersecurity, and simplifying the industrial tech stack00:28:20 Cybersecurity is a process, not a product, and why defaults are deadly00:37:10 Linux at the edge, containers, and why modern controllers are like smartphones00:53:10 ProveIt and the virtual factories approach, real data, real integration paths
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    1 hr and 8 mins
  • Ep. 243 - From Legacy Systems to AI Readiness A Realistic Look at Manufacturing Modernization

    Ep. 243 - From Legacy Systems to AI Readiness A Realistic Look at Manufacturing Modernization
    Jan 22 2026

    Technology modernization in manufacturing is not a list of shiny tools. It is a sequencing problem. In this episode of Manufacturing Hub, Vlad Romanov and Dave Griffith break down why the executive vision for AI often collides with the reality of the plant floor, and what a practical path forward actually looks like when you account for data quality, legacy controls, networking, and the true cost of integration.

    A core theme in this conversation is imperfect information. Leaders often believe the data already exists because reports exist. But a stack of paper, a few spreadsheets, or a single counter value is not the same as contextualized, trustworthy history that can drive decisions or support advanced analytics. Vlad and Dave walk through why foundational work matters, what teams usually miss during modernization, and how quickly the bill grows when you discover your architecture is outdated, undocumented, or full of dependencies you cannot see until you open panels and start tracing signals.

    You will also hear a grounded debate on how to think about SCADA, MES, historians, dashboards, and what it would actually mean to “feed data into AI” in a manufacturing context. The takeaway is simple. If you want better outcomes, you need a better understanding of your current state, a clear business case, and a roadmap that prioritizes what matters operationally. Modernization is not one big upgrade. It is a series of decisions that either reduce friction or create it.

    About the hosts
    Vlad Romanov is an industrial automation and manufacturing expert focused on plant assessments, controls and data architecture, IT and OT integration, and workforce upskilling. Vlad has over 10 years of experience across large manufacturers and complex multi site environments, working from PLC and HMI layers up through SCADA, MES, and ERP integration programs. He is the founder of Joltek, where the mission is to help manufacturers modernize safely, build internal capability, and deliver results that actually survive handoff to operations.

    Learn more about Joltek
    https://www.joltek.com
    https://www.joltek.com/services

    Dave Griffith is an industrial automation practitioner and consultant who works closely with manufacturers to modernize legacy environments, improve reliability, and build practical systems that operators and maintenance teams can support. Dave brings a strong perspective on what is feasible in real plants, where uptime, risk, budget, and organizational readiness drive every decision.

    Timestamps
    00:00:00 Welcome and why this month is about technology modernization
    00:02:10 The real problem with “just add AI” in manufacturing
    00:04:15 Quick background on Vlad and Dave and the work they do
    00:05:25 The disconnect between the perfect factory vision and the plant floor
    00:06:25 Vlad on business cases, integration reality, and infrastructure gaps
    00:09:05 Dave on imperfect information and why reports are not data
    00:14:35 What executives actually want from AI and why it is often about people constraints
    00:20:25 How to get there, hardware first, data normalization, and context
    00:22:05 Vlad on assessments, legacy hardware, and why upgrades get complicated fast
    00:39:00 New facility planning mistakes and why early decisions lock you in
    00:45:10 You have the data, now what, OEE baselines, bottlenecks, and root causes
    00:58:10 Final takeaways, inventory your architecture and treat data like an asset

    References and links mentioned

    Manufacturing Hub Podcast
    https://www.manufacturinghub.live

    ProveIt Conference
    https://www.proveitconference.com

    Automate Show
    https://www.automateshow.com

    Ignition Community Conference
    https://icc.inductiveautomation.com

    If you are watching on YouTube, subscribe so you do not miss the rest of this month’s deep dives on hardware, data teams, and practical applications that actually work on real plant floors.
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    1 hr and 2 mins
  • Ep. 242 - From Controls to MES Building Manufacturing Systems That Scale Without Breaking Operations

    Ep. 242 - From Controls to MES Building Manufacturing Systems That Scale Without Breaking Operations
    Jan 15 2026
    In this episode of Manufacturing Hub, hosts Vlad Romanov and Dave Griffith welcome back Amos Purdy for a wide ranging conversation that connects plant floor reality with SCADA, MES, and the business decisions that actually fund modernization. Amos shares his path from early software and programming work into industrial automation, including building an industrial automation class and lab, leading MES and SCADA efforts, and working across industries where the pace, constraints, and validation expectations can feel like completely different worlds. If you have ever wondered why a solution that looks obvious on a whiteboard takes months or years to land on a production line, this episode breaks down the human, technical, and financial reasons in plain terms.A big thread throughout the conversation is what it takes to build systems that last. The group digs into hiring and mentoring for Ignition based teams, what backgrounds translate well, and why “hobbyist energy” can be a real superpower in interviews and on the job. The practical takeaway is simple: credentials help you get in the door, but projects help you stand out, especially when you can explain the problem, the architecture, and the tradeoffs you made. The conversation also gets real about legacy plants, where the constraint is often not ambition but risk, ROI, and operational disruption. The group frames modernization as a sequence of targeted moves that improve data availability, reduce cybersecurity exposure, and create a foundation for future applications without betting the entire facility on a massive rip and replace.You will also hear a grounded take on AI in industrial settings. The panel separates what is useful today from what is still hype, and explains why industrial AI needs context, standards, and purpose built training data to be trusted. They connect that to the “data transparency” problem: companies want answers faster, but the hard part is making the data accessible, reliable, and safe in the first place. The episode closes with a discussion on EV and battery manufacturing trends, the reality of global standards and certification, and what the next few years could look like as edge devices, connectivity, and power systems evolve.HostsVlad Romanov is an industrial automation and manufacturing systems expert focused on SCADA, MES, OT data infrastructure, and modernization strategy. He combines electrical engineering depth with an MBA from McGill University to help manufacturers reduce risk, improve reliability, and turn plant data into decision ready information. He leads Joltek, where he delivers assessments, integration roadmaps, and practical upskilling for engineering and operations teams.Dave GriffithManufacturing and automation leader focused on bridging business outcomes with engineering execution, change management, and scalable plant systems.GuestAmos PurdyMBA and electrical engineering background with deep experience across industrial automation, SCADA, MES, and manufacturing intelligence, including leading teams and deployments in both legacy and greenfield environments.Timestamps00:00 Welcome to Manufacturing Hub and why this episode sets up the upcoming modernization theme02:20 Amos Purdy returns and reintroduces his background03:00 From early programming to industrial automation, lab building, and MES leadership09:40 Switching industries and why vertical experience is often overvalued12:40 Hiring and mentoring for Ignition, web skills vs plant floor instincts16:10 AI vs fundamentals, why legacy tech knowledge still matters17:20 Growing teams and how managers should match work to strengths20:10 How candidates stand out, hobby projects and real systems thinking22:50 Technology modernization, data visibility, and cybersecurity as the forcing function31:50 The real bottlenecks, selling ROI, scoping, and avoiding project blowouts37:30 AI readiness in industry, what works today and what is not there yet41:00 EV and battery manufacturing, investment, standards, and what changes on the shop floor50:40 Predictions for the future, edge devices, connectivity, and more data everywhere54:20 Book recommendation and why macro trends matter for engineers56:00 Where to find Amos and what to reach out aboutReferences and links mentionedIgnition by Inductive Automationhttps://inductiveautomation.com/ignitionIgnition SCADA overviewhttps://inductiveautomation.com/scada-softwareInductive University traininghttps://inductiveuniversity.comProveIt Conference 2026 detailshttps://www.proveitconference.comEdison Motorshttps://www.edisonmotors.ca2030: How Today’s Biggest Trends Will Collide and Reshape the Future of Everything by Mauro F. Guillénhttps://us.macmillan.com/books/9781250772213/2030howtodaysbiggesttrendswillcollideandreshapethefutureofeverything/https://www.joltek.com/serviceshttps://www.joltek.com/education/ot-networking-fundamentals
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    59 mins
  • Ep. 241 - Manufacturing in 2026 AI Reality Cybersecurity Data Careers and What Comes Next

    Ep. 241 - Manufacturing in 2026 AI Reality Cybersecurity Data Careers and What Comes Next
    Jan 8 2026

    Welcome to Manufacturing Hub and welcome to 2026. In this kickoff episode, Vlad Romanov and Dave Griffith reset the table for the year and share what the show is really about: practical conversations with people who build, run, secure, and modernize manufacturing systems. If you are new here, this is the perfect starting point because we explain the format, the monthly themes, and the reason we keep coming back to the same hard truth: manufacturing improvement is never just about technology. It is also about people, process, incentives, and change.

    From there, we get into the big question everyone is asking right now: what actually changes in 2026 for manufacturing and industrial automation. We talk about why AI stopped being a novelty and started becoming a permanent part of the landscape, and we separate the hype from the applications that are starting to look real. We discuss where AI helps today, where it still struggles, and why most teams will not get value until they build stronger fundamentals in data collection, context, and operational ownership. We also connect the dots between AI and the pressure it puts on infrastructure, security posture, and decision making, especially when the plant floor reality is still paper logs, tribal knowledge, and inconsistent system documentation.

    We also cover what we expect to see across the core pillars of the industrial stack: plant floor data and operations, engineering and commissioning workflows, back office analytics, OT cybersecurity, industrial data platforms, and how the systems integration market is evolving as more work moves upward into analytics, architecture, and long term modernization programs. Finally, we zoom out into careers, acquisitions, private equity activity, and what these shifts mean for engineers, leaders, and teams trying to build durable capability instead of chasing the next shiny tool.

    If you are planning your year, come meet us in person. We will be at ProveIt in Dallas, Texas February 16 to 20. We will also be at Automate in Chicago, Illinois June 22 to 26. And we are expecting to be back at the Ignition Community Conference in Sacramento, California September 22 to 26.

    Timestamps

    00:00 Welcome to 2026 and why we are back
    01:00 What Manufacturing Hub covers and how the show is structured
    02:35 Meet the hosts Dave Griffith and Vlad Romanov
    04:55 Where to meet us in 2026 ProveIt Automate ICC
    07:45 The state of manufacturing and what is changing this year
    08:35 AI in manufacturing from curiosity to permanence
    12:20 Plant floor data reality and why fundamentals still block progress
    18:10 AI in engineering and commissioning where it helps and where it can hurt
    24:30 Back office work and the real adoption patterns
    31:00 OT cybersecurity pressure and why posture work is accelerating
    38:10 Industrial data priorities and what to fix before you scale
    44:40 Systems integration shifts careers and the ripple effects of acquisitions
    1:03:00 Our plans for 2026
    1:10:45 Book recommendation and closing thoughts

    Hosts

    Vlad Romanov is an electrical engineer and manufacturing consultant focused on industrial automation, modernization, OT data, and IT OT alignment. He runs Joltek and builds educational content for engineers and technical leaders.

    Dave Griffith has 17 plus years in industrial automation and manufacturing and leads Kaplan Solutions, focused on operational excellence, data systems, and delivering projects that make plant performance visible and actionable.

    References mentioned

    How to tackle the AI skills gap, Boston Consulting Group
    https://www.linkedin.com/pulse/how-tackle-ai-skills-gap-boston-consulting-group-ufzge

    What’s Next for AI in 2026, MIT Technology Review
    https://www.technologyreview.com/2026/01/05/1130662/whats-next-for-ai-in-2026/

    Getting Naked, Patrick Lencioni
    https://www.tablegroup.com/product/getting-naked/
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    1 hr and 15 mins
  • Ep. 236 - How to Deliver Manufacturing Projects That Operations Actually Use

    Ep. 236 - How to Deliver Manufacturing Projects That Operations Actually Use
    Dec 4 2025

    Handing over a project is one of the most underestimated and misunderstood phases in manufacturing and industrial automation. In this episode of Manufacturing Hub, Vlad and Dave sit down to break apart real stories from the field covering MES rollouts, line commissioning, SCADA and ignition development, operational adoption, and the very real consequences of poor knowledge transfer. Most conversations online focus on the technical build, but very few people emphasize the point where engineering lets go and the operations team becomes the true owner of the system. This episode brings forward examples of both well executed handovers and catastrophic failures that every engineer, integrator, or manager can learn from.

    Vlad begins by walking through his experience building MES and data collection systems for food and beverage facilities where each plant had different architectures, legacy systems, undocumented networks, and obsolete PLCs. These initiatives required deep assessments, phased modernization, server deployments, KPI development, and the long journey from data collection to actual operational use. The most important insight is that success rarely comes from the technology alone. It comes from the extent to which operators, supervisors, and CI teams are trained, empowered, and aligned to use what has been built.

    Dave then shares a story from a multi year track and trace project that technically worked but failed at the operational handover stage because the one scheduler refused to schedule inside the system. The entire project was mothballed despite millions of dollars invested. The lesson is simple. Technology cannot compensate for missing stakeholder alignment and poor discovery. Human influence can halt even the most well engineered solution.

    Timestamps
    00:00 Welcome and episode setup
    01:20 Host introductions and backgrounds
    04:00 Vlad’s MES and data rollout projects across multiple plants
    18:10 Biggest wins and failures from MES handovers
    26:20 Dave’s chocolate factory MES and traceability project
    29:30 The scheduler says no and a multi million project gets mothballed
    36:40 Lessons learned about scope creep and realistic timelines
    42:00 Vlad’s multimillion packaging line rollouts and OEE based handover
    49:20 Internal versus external teams and who really owns change
    58:50 Connected workforce at an orange juice plant and knowledge capture
    01:15:00 Where project handovers are heading in the next three to five years
    01:19:00 Career advice, books, and final thoughts

    Hosts
    Vladimir Romanov
    Founder of Joltek. Electrical engineer with an MBA from McGill University. More than a decade of experience across Procter and Gamble, Kraft Heinz, Post Holdings, and multiple systems integration roles. Specializes in OT systems, industrial data architecture, MES, SCADA, modernization, and digital transformation. Works with manufacturers to unlock value through data and operational decision support.
    https://www.joltek.com/team-members/vladimir-romanov

    Dave Griffith
    Founder of Kaplan Solutions. Seventeen plus years of experience across aerospace, automation, system integration, MES delivery, and enterprise manufacturing systems. Dave specializes in ignition development, operations consulting, and project delivery frameworks that reduce risk and increase adoption across manufacturing teams.

    References Mentioned in the Episode
    Never Split The Difference by Chris Voss
    https://www.amazon.com/Never-Split-Difference-Negotiating-Depended/dp/0062407805
    How To Win Friends and Influence People by Dale Carnegie
    https://www.amazon.com/How-Win-Friends-Influence-People/dp/0671027034
    Traction by Gino Wickman
    https://www.amazon.com/Traction-Get-Grip-Your-Business/dp/1936661837
    The E Myth Revisited by Michael Gerber
    https://www.amazon.com/Myth-Revisited-Small-Businesses-About/dp/0887307280

    • Understanding Plant Networks
    • Manufacturing Execution Systems
    • Manufacturing Digital Maturity and Assessments
    • Control System Modernization
    • Engineering Project Management Essentials
    • Manufacturing Consulting and Change Management
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    1 hr and 31 mins
  • Ep. 235 - How to Build and Run a Systems Integration Company in Manufacturing

    Ep. 235 - How to Build and Run a Systems Integration Company in Manufacturing
    Nov 20 2025
    This episode takes you inside the reality of becoming a systems integrator and growing a technical services business from the ground up. Vlad and Dave share their personal experiences launching and running integration companies, the lessons they learned as engineers moving into business ownership, and the challenges that come with finding customers, choosing technologies, setting rates, managing cashflow, and hiring the right people. This is a detailed and candid look at what the journey actually requires. It is also a practical conversation that breaks down how technical professionals can evolve beyond pure engineering work in order to build a sustainable integration practice in the world of manufacturing and industrial automation.The episode begins by grounding the definition of a systems integrator in the context of modern industrial environments. Vlad and Dave explore the many different shapes and levels of integrators across the ISA eighty five and ISA ninety five landscape, from controls and PLC programming to SCADA development, MES implementations, and specialized software delivery. They also explain why customers hire integrators, why the most valuable asset is always the people, and why the hardest part of the work is rarely technical. Vlad shares insights from his decade in engineering and operations roles at Procter and Gamble, Kraft Heinz, and Post Holdings, followed by senior engineering and management positions at multiple systems integration firms. Dave brings his experience from aerospace, OEM machine building, distribution, and running his own integration business focused on manufacturing execution systems and ignition development.The conversation then shifts to the earliest stages of starting an integration company. Vlad and Dave describe the moment when most professionals decide to go out on their own, which usually begins with feeling constrained by corporate structures or wanting more autonomy over the projects they work on. They break down the difference between being a contractor and building a long term business and why many technical founders underestimate the reality of sales, marketing, legal administration, cashflow management, and relationship building. The discussion highlights how timing and relationships drive early opportunities far more than technical ability and why every contract carries its own risk profile that needs to be negotiated with care.Listeners are then guided through the real startup requirements for a systems integration company. This includes liability insurance, business registration, accounting and bookkeeping tools, mileage and expense tracking, choosing an internal technology stack, managing licenses, and understanding when to invest in programming software or rely on customer owned licenses. Vlad and Dave explain the role of net thirty, net ninety, and even net one hundred eighty payment terms and why long payment cycles can destroy cashflow if not anticipated correctly. They also share practical frameworks for setting hourly rates, pricing time and materials versus fixed projects, and calculating the true cost of travel, administration, and sales time that erode billable hours.Timestamps00:00 Introduction to systems integration month01:10 Vlad background and career in manufacturing and automation03:00 Dave background and experience running an integration company04:40 What a systems integrator actually is in modern manufacturing07:50 The blurry line between integrators machine builders and software providers08:50 Why people decide to start a systems integration company12:40 Contractor mindset versus building a real business16:50 Early startup requirements insurance registration tools licenses22:00 Sales marketing and the challenge of finding early customers27:00 How timing relationships and visibility drive new work30:00 Referrals partnerships and brand building for technical founders33:20 Understanding financials hourly rates project rates and risk40:00 Negotiating payment terms net cycles and cashflow management43:30 Technology choices internal tools external platforms and vendor ecosystems51:10 Should you specialize or learn every platform54:20 When to say no and how to evaluate incoming work58:00 Hiring your first employee and the reality of scaling01:03:20 The future of systems integration over the next three to five years01:08:00 Final career advice for engineers considering integration01:12:00 Resources and closing thoughtsSystems integrators articlehttps://www.joltek.com/blog/system-integratorsManufacturing consulting insightshttps://www.joltek.com/blog/manufacturing-consultingDigital transformation in manufacturinghttps://www.joltek.com/blog/digital-transformation-in-manufacturingIndustrial cybersecurity fundamentalshttps://www.joltek.com/blog/industrial-cybersecurity-ics
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    1 hr and 23 mins
  • Ep. 234 - What Students Learn When They Build Ignition Projects in Seventy Two Hours

    Ep. 234 - What Students Learn When They Build Ignition Projects in Seventy Two Hours
    Nov 13 2025
    In this conversation recorded at the Ignition Community Conference, Vlad, Dave, and their guest David Grussenmeyer from Inductive Automation explore one of the most important and inspiring stories in the world of industrial automation education. David leads the Educational Engagement Program at Inductive Automation and has spent the last several years building a global network of universities, colleges, students, and integrators who are working together to bridge the gap between academic theory and real world industrial skills. This episode provides a detailed look at how the Student Buildathon was created, how it works, why it matters, and what it means for the future of the controls and automation workforce.The discussion goes far beyond the event itself. David explains how the industry’s needs for engineering talent have shifted, why many academic institutions struggle to keep pace with modern automation technologies, and how Inductive Automation is supporting both professors and students to meaningfully upgrade the curriculum. The episode also explores the importance of industry partnerships, the challenge of faculty bandwidth, the value of internships and academic co op programs, and the realities of teaching automation in an evolving landscape of legacy systems, modern platforms, and everything in between.Listeners will gain insight into how universities can adopt Ignition, how integrators can help shape the workforce pipeline, how students can develop real industry skills before graduating, and how modern industrial technology can be taught effectively without overwhelming educators. Vlad and Dave also share their own perspectives from years of integration work and reflect on how different their own educational experiences would have been if programs like this had existed earlier. This episode is educational, practical, and inspiring for anyone working in automation, industrial education, system integration, or workforce development.Timestamps00:00 Introduction to the Ignition Community Conference and the Student Buildathon01:25 How the Educational Engagement Program at Inductive Automation was created03:22 The origin story behind the Student Buildathon concept05:16 How the seventy two hour challenge works for student competitors06:44 Requirements for student teams and how the selection process works08:49 Why universities struggle to adopt new technology and how industry partnerships help10:41 How integrator involvement accelerated program adoption across universities12:28 The gap between academic theory and real industry practice14:01 Building a complete lab curriculum for professors using Ignition17:24 Why students should learn both modern and legacy industrial systems18:20 Feedback from professors teaching Ignition for the first time20:59 Understanding the different educator profiles and adoption journeys23:15 How Inductive Automation built the five lab training series for schools25:17 The future of the educational program including internships and co op models27:39 Why academic co op programs are powerful for building real engineering experience29:26 How to join the Student Buildathon or the Educational Engagement ProgramVlad RomanovVlad is the founder of Joltek, co host of the Manufacturing Hub podcast, and a long time controls and manufacturing systems engineer with deep experience in SCADA, MES, data architecture, and plant digital transformation. Vlad creates practical industrial education content across YouTube, LinkedIn, and SolisPLC, and works directly with manufacturers on modernization, integration, and performance improvement initiatives. Learn more at https://www.joltek.com/Dave GriffithDave is a systems integration expert, strategist, and consultant with many years of hands on work in automation, SCADA, robotics, and digital manufacturing. Dave is the co host of Manufacturing Hub and advises companies on the intersection of technical systems, operational strategy, and workforce development.David GrussenmeyerDavid Grussenmeyer is the Educational Engagement Program Manager at Inductive Automation. He leads global initiatives to support universities, colleges, faculty members, and students in adopting Ignition for hands on learning. His work has expanded the program from zero to more than three hundred academic institutions worldwide. David also created the Student Buildathon, a seventy two hour Ignition competition designed to push students to think creatively, develop real industrial projects, and gain practical skills that prepare them for careers in controls, industrial software, and automation.Learn more about the program at https://inductiveautomation.comEducational inquiries can be sent to edengagement@inductiveautomation.comReferenced Resources from the EpisodeInductive Automation Educational Engagement Programhttps://inductiveautomation.com/community/educationInductive Universityhttps://inductiveuniversity.com
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    31 mins
  • Ep. 233 - From Controls to Full-Scale Robotics Integration How Bright IA Leads in Automation

    Ep. 233 - From Controls to Full-Scale Robotics Integration How Bright IA Leads in Automation
    Oct 30 2025
    In this episode of Manufacturing Hub, hosts Vladimir Romanov and Dave Griffith sit down with Davide (David) Pascucci, founder of Bright IA (https://brightiatx.com/), for an in-depth conversation about what it truly takes to build, grow, and succeed in the world of robotics integration and industrial automation.Davide shares his incredible journey from Italy’s oil and gas sector to leading one of Texas’s most promising automation firms. His story highlights the reality of moving from traditional controls work to full-scale robotics integration. Listeners will learn how his company evolved from small local projects into complex manufacturing solutions involving welding cells, painting robots, and palletizing systems used across multiple industries including food and beverage, fabrication, and renewables.The discussion explores how system integrators can strategically position themselves in the modern automation ecosystem. Davide explains the importance of vendor relationships, revealing how open collaboration with companies like Fanuc and KUKA helped his firm grow while avoiding common pitfalls faced by new integrators. He provides practical insights into how to evaluate robot brands, manage the mechanical design and safety aspects of projects, and find the right balance between in-house engineering and subcontracting work.Listeners will also hear a detailed perspective on the Texas manufacturing landscape, where oil and gas still dominate but are now accompanied by a new wave of innovation from defense, aerospace, semiconductor, and AI-driven industries. Davide explains how these shifts are creating a demand for flexible automation and robotics expertise across the region.A large portion of the conversation focuses on the real-world challenges that come with integrating robots on the factory floor. Davide talks about dealing with customers who insist on collaborative robots when industrial robots are better suited for the job. He describes how simulation and digital twin tools can help demonstrate cycle times and prove system capabilities before implementation. His transparency about pricing, quoting, and project management makes this a must-listen episode for anyone looking to understand the business side of integration, not just the technical aspects.The episode also explores how smaller robotics firms can collaborate with European and Asian OEMs that are entering the North American market. Davide shares the lessons he learned when working with foreign manufacturers, emphasizing that support, spare parts, and local presence are often more valuable than price alone. His advice is invaluable for early-stage integrators trying to evaluate new partnerships or decide which technologies to adopt.As the conversation continues, Davide, Vlad, and Dave discuss what the future holds for robotics integration. Davide predicts an explosion of applications over the next few years, driven by manufacturing reshoring, labor shortages, and advancements in AI and simulation. He believes that companies who fail to automate will simply be left behind. His message to manufacturers is clear: whether you like it or not, automation will be necessary to stay competitive.Listeners will also appreciate Davide’s insights into workforce development and training. He believes that plant operators and technicians must reskill to remain relevant in a world where machines are becoming smarter and more autonomous. He shares inspiring stories of training shop floor workers to operate robots with confidence and how empowering end users ultimately makes integration projects more successful and sustainable.Toward the end of the episode, the group reflects on what it means to build a modern systems integration business. Davide shares lessons on quoting, scaling a team, developing repeatable processes, and thinking strategically about products versus projects. His perspective highlights the difference between being a contractor and building a true business that can scale and create long-term value.Finally, the conversation closes with book recommendations that have shaped Davide’s thinking, including Extreme Ownership by Jocko Willink, Buy Back Your Time by Dan Martell, and of course, the timeless lessons found in The Bible. These selections capture the mindset of a leader who believes in responsibility, efficiency, and personal growth.If you are an engineer, systems integrator, plant manager, or decision-maker in manufacturing, this episode will give you a firsthand look into the future of robotics integration. It will help you understand how to evaluate partners, manage projects, and prepare your organization for the next generation of automation.Timestamps00:00 Introduction and overview of the Systems Integrator theme 03:00 Davide’s journey from Italy to Texas and his shift from oil and gas to robotics 06:00 How Automation Stars of Texas was created and what the event represents 07:30 The Texas manufacturing ecosystem and ...
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    1 hr and 18 mins