Love Elastic HIT SINGLE WTONI ON IHEART RADIO! BY VAN HECHTER! cover art

Love Elastic HIT SINGLE WTONI ON IHEART RADIO! BY VAN HECHTER!

Love Elastic HIT SINGLE WTONI ON IHEART RADIO! BY VAN HECHTER!

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 Born French-Georgian, Van Hechter is a Montreal-based pop artist with an edge; he is funny, cutting, at times political, yet his tracks are catchy and always easy to dance to… — He grew up between Canada, France and the U.S.A., studied opera, literature and cinema in college, then dropped everything to become a punk singer, joining a locally successful band which he renamed Audiobing. After disbandment, Van focused on writing and music production, but in 2017, he returned to his first love; singing, releasing ”Van Unlikely”, which reunited him with Montreal/Toronto/Miami crowds…

In June 2019, he released ”Love Elastic”— a hyper-uplifting song about love in the 21st century… Slogan goes like so; ”Because true love isn’t possessive, it is flexible, it morphs through time and doesn’t break. It is elastic…”
The music video did very well on YouTube and got the track radio airplay in the UK.
This got the attention of NYC record label Lafayette Street Records's president Iggy Kizil, who signed Van to a 7 track EP which was released on July 15th 2020.
Already 2 singles are being played on NYC, Miami, Detroit and Latin American radio stations--- and MTV will feature ''Love Elastic'' in August/September.
When asked about the core of his art, Van's response is;
''My music is about self-mockery. I believe in the power of humor and dance! I glamorize everything--- especially my darkest sides, to make them look even more ridiculous. I tell you about my silliness, expose myself for the fool that I am in each song. Hopefully you will relate and laugh!! -- That’d be my greatest ambition; to help someone, somewhere take themselves a little less seriously. If I do that just a few times in my life; I’ll die a happy man!'
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