Building a Brand That Keeps the World Moving | Michael Delevante, CEO of Rodo

This episode of LocalBizCast is a breakthrough moment.

Dr. Pete sits down with Michael Delevante, CEO of Rodo, a next-generation fitness brand built around one simple but powerful idea: help people move more, feel better, and keep doing what they love—longer.

Rodo isn’t just another fitness product company. It’s a movement brand, and Michael is one of the most thoughtful, passionate leaders we’ve had on the show.

Originally from Clifton, NJ, Michael graduated from NYU Stern School of Business and built his career in consumer products, including formative years at OXO, where design, usability, and obsessive attention to detail aren’t optional—they’re the standard. That’s also where he first met Nick Reynolds, a mechanical engineer who would later become the founder of Rodo.

Years later, their paths crossed again. What started as belief in an idea turned into investment, leadership, and a shared mission—Michael stepped in as CEO, helping transform Rodo from concept to brand with serious momentum.

In this episode, we unpack:

• Michael’s journey from OXO to startup CEO

• How Rodo was built with real people and real movement in mind

• Why fitness tools must integrate seamlessly into daily life

• The thinking, testing, and refinement behind Rodo’s 2-in-1 roller

• Material science, innovative silicone, dirt-resistant design, and smart engineering

• Why details matter—from how the balls attach to how it feels in your hands

• What it takes to build products that are easy to use and hard to stop using

This isn’t hype. It’s intentional design, thoughtful leadership, and genuine care for the end user.

Michael’s passion for Rodo, his team, and the community they’re building comes through loud and clear—and he even teases what’s next: two new product concepts launching this year, with several more already in development.

If you’re into:

• Fitness and recovery

• Product design and innovation

• Entrepreneurship and brand building

• Consumer products done right

• Or simply staying active so you can live better

…this episode is a must-listen.

🎧 Listen to Michael Delevante’s story now and hear how Rodo is redefining movement, recovery, and everyday fitness.

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Local Biz Cast Weekly Spotlight on Business Leaders

Dr. Pete Wohl of The Spine and Health Centers of New Jersey proudly presents the LocalBizCast, a weekly podcast featuring conversations with prominent business owners, entrepreneurs and influencers throughout the area. Tune in every week for new insights, stories, and success strategies from local entrepreneurs making an impact in the community.