Do you want to sell more memberships for your personal training gym? Tom Leo has sold millions in personal training, and is now in sales for the gym business consulting industry alongside Vince Gabriele and the SPF mastermind. In today's episode, we talk about all the critical skills and tactics you need to apply to sell more for your training gym!

Is your Performance Improvement Plan (PIP) just a formality before a firing?

If so, you’re failing as a leader. In this episode, we dive into the "coward’s way out" of management and how to transform the dreaded PIP into a genuine tool for growth in your fitness business.

Most leaders wait too long to intervene, turning the PIP into a "pink slip before the pink slip." We’re breaking down the exact structure you need to give your employees a real chance to succeed—or exit with mutual respect.

CJ Appenzeller built a 550-square-foot storage space into a five-location training operation across South Jersey — and he did it without sacrificing the technical excellence that made him an industry expert. In this episode, CJ breaks down the exact framework he uses to scale coaching expertise across multiple locations: how he documents every movement standard into a "playbook" course shell, why he hires great people over great coaches, and the hard-and-fast training convictions that keep his product consistent at scale. We also go deep on the ego death required to stop being the technician, the Dunning-Kruger trap that makes experienced coaches harder to onboard than beginners, and why the gray area in your coaching standards is slowly killing your business. What you'll learn: The "playbook" system CJ uses to onboard coaches and maintain quality across 5 locations Why hiring people with zero coaching experience often beats hiring experienced coaches How to turn technical expertise into a scalable business (without losing what made you great) The pre-mortem exercise that reframes your entire career How to build industry authority through content, coaching trees & relentless curiosity Why having hard convictions — not nuance — is what actually scales