Most entrepreneurs stumble into success by luck, but Travis Hoag found a blueprint that accelerated his growth by years. From starting a business to building a multi-location empire, he reveals how strategic partnerships, data-driven marketing, and a relentless focus on company culture transformed his business into Florida’s leading outdoor lighting provider. In this episode, you’ll discover how to harness the power of strategic growth to scale faster than you ever imagined, why cash flow planning is a game-changer (even if you’ve hidden from your numbers), and the secrets behind building a team that truly cares about your company's vision.

Travis shares the surprising tactics that turned small marketing experiments into million-dollar projects , including a $35,000 backyard lighting upgrade that almost didn’t happen and a review strategy that skyrocketed his online reputation. We break down the importance of diversifying your marketing streams, the art of firing bad apples to preserve your culture, and why surrounding yourself with high-achieving peers can turbocharge your growth. Plus, get his no-nonsense approach to hiring, emphasizing culture fit and rapid decision-making, and lessons on setting achievable goals that push your business forward, not just keep you afloat. If you’re a business owner feeling stuck in the day-to-day or craving a proven growth system, this episode is your cheat code for creating a luxury brand that stands out, and scales profitably.

Whether you’re contemplating strategic partnerships or just want to understand the numbers that matter, Travis’s insights will inspire you to take faster, smarter action. Prepare to rethink what’s possible, because the blueprint for scaling your business is already in front of you.

Perfect for aspiring entrepreneurs and established business owners ready to level up their game. Don’t miss this inside look at how one man turned an idea into a million-dollar business with purpose and precision.

When John first got into this industry, it was out of pure anger, seeing his parents misled and hurt. He I didn’t have a plan, just a want to fix something wrong. And honestly? That’s how most entrepreneurs start: with passion, not a perfect blueprint.

In this episode of Level Up with Lydia, John Brucato highlight the importance of licensing, trust, and proactive financial planning for business owners.

Key topics include choosing the right financial advisor, avoiding common pitfalls, and building a solid financial foundation. John emphasizes the impact of emotions on financial decisions and the value of assembling a reliable team around your business.

Practical advice includes starting small, building habits, and adjusting strategies as needed. The episode also covers the significance of verifying advisor credentials and the benefits of professional financial advising in removing emotion from decision-making.

Remember—building wealth and success is about consistency, not luck.

Contact info for Guesta

John Brucato

Website: https://www.primerica.com/johnbrucato

IG: john_htxfinancialcoach

Phone: 732-668-5731

#SmallBizTips #FinancialFreedom #BusinessGrowth #AccountingHacks #LevelUpwithLydia

Most small business owners are flying blind because they treat accounting as a compliance chore rather than a strategic tool. What if you learned that the difference between thriving and just surviving hinges on how you understand and use your financial data? In this eye-opening episode, accounting professor Kris Allee reveals why countless entrepreneurs ignore the power of their numbers, and how doing so puts their business at risk.

Kris shares practical, no-nonsense advice rooted in two decades of teaching and research. You'll discover why cash flow is more vital than your revenue figures, and how knowing your true costs can make or break your profitability. We break down the simple but often overlooked steps to start your business on solid financial footing, including essential tools and how to leverage AI for smarter decisions. Plus, insights on how to communicate effectively with investors and banks by speaking the language of business.

Whether you're a newbie entrepreneur or scaling an existing operation, this episode exposes the costly pitfalls of ignoring your numbers and offers actionable strategies to turn your financial records into your greatest asset. Learn how monthly check-ins, comparison analysis, and clear reporting can prevent business failure and unlock your growth potential. Don’t start your business without this foundational knowledge, your future self will thank you.

Kris Allee is an accounting professor at the University of Arkansas, known for his research on financial statement communication and his passion for empowering entrepreneurs with practical financial skills. His insights are grounded in real-world experience and academic expertise, making complex concepts accessible and actionable.

Perfect for new business owners, small startups, or anyone ready to leverage accounting for strategic growth, this episode is your blueprint for financial clarity and confident decision-making. Hit play and learn how to turn numbers into a competitive advantage today!