Let's Talk Dog Business kapak görseli

Let's Talk Dog Business

Let's Talk Dog Business

Yazan: Jo & Vicky
Şimdi ücretsiz dinle, üyelik gerekmez

This Season's Biggest Deal | £0.99/mo for 3 months + £10 Audible bonus

£5.99/mo after 3 months - terms apply. Cancel monthly
Özet
 Let’s Talk Dog Business is the No.1 Apple podcast for dog trainers, behaviourists, and canine professionals who are ready to stop scratting around and start building a profitable, sustainable dog business that works for you as well as your clients. Hosted by Jo and Vicky—canine business mentors who’ve been in the trenches and built thriving dog training brands themselves—this podcast is your no-nonsense guide to pricing with confidence, marketing without burnout, shifting your mindset, and creating a business that actually supports your life (not just your clients’). Let’s Talk Dog Business is packed with straight-talking, actionable episodes on what it really takes to grow and scale in the pet industry, without selling your soul to social media or working 24/7. If you’re a dog pro who’s serious about success—this is the podcast we wish we had when we started. Career Success Economics
Bölümler
  • Why "I Love Dogs" Isn't Enough: The Power of Your Origin Story

    Why "I Love Dogs" Isn't Enough: The Power of Your Origin Story
    11 Nov 2026
    Have you ever been told to share your "origin story" but felt like your past wasn't interesting enough, or thought that simply saying "I love dogs" was all your clients needed to know? In this episode, we dive deep into the importance of storytelling and why sharing your founder journey is crucial for building a meaningful connection with your audience.We explore why so many dog professionals struggle with this, how to stop dismissing your previous career and life experiences as irrelevant, and how opening up about your true background is the key to standing out from the competition. KEY TAKEAWAYS"I Love Dogs" Isn't Enough: Simply stating a passion for dogs won't separate you from every other trainer or behaviourist. Clients need a deeper reason to connect with you and trust your expertise. Your Past is a Puzzle Piece: It is easy to dismiss your previous career, struggles, or life experiences as insignificant because you lived them day-to-day. However, those are exactly the pieces that shape who you are and why clients will choose you. Differentiation Through Story: When services and prices look similar on paper, your unique story, personality, and the "why" behind your business are what make the deciding difference for a potential client. There is No Standard Path: There isn't just one traditional route into the dog industry. Whether you transitioned from a corporate career or entered the field later in life, embracing your unique entry point makes your brand more authentic and relatable. BEST MOMENTS “Why isn't it good enough to just say that I love dogs and I want you to love your dog as much as basically I want you to?” “We think it's so insignificant because we're just living it day to day that we don't actually look back at it and remember it as it happened.” “Your origin story and your founder story is but one puzzle piece of your business.” If you enjoyed our thoughts in this episode and want more insights into how we run things behind the scenes, join our mailing list, Notes from the Kitchen Table. It’s where we share our framework, updates, and the real conversations where all our business decisions are made. You can find the link on our website below. SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDog Business Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream. With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact. 🏆 Their award-winning work has earned recognition including: UK StartUp Awards: Business to Business (Midlands) Small Business Awards UK: Most Innovative Small Business 2025 Business Awards UK: Most Innovative Pet Product 2024 Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Daha fazlasını göster Daha Az Göster
    39 dk.
  • From Sofa Shredder to Global Brand: The Dig Drum Story

    From Sofa Shredder to Global Brand: The Dig Drum Story
    4 Nov 2026
    DESCRIPTION Gaining traction for a new product or service can be challenging. It certainly was for Andy and Paddy the founders of Dig Drum. They knew for sure that they had a solution for the thousands of dog owners who were struggling to stop their dogs that loved to dig from wrecking sofas, carpets, and gardens. But they could not breakthrough and reach those customers. Today, they share how they solved that problem. Together we discuss the realities of product development, managing financial pressure, and how pivoting their marketing message from pain points to positive enrichment completely changed their business. We get into how to make sure there really is a market, handle pricing objections, the importance of being around positive partners, and why injecting personality into your brand makes all the difference. KEY TAKEAWAYS Find a Problem Worth Solving: When you notice a common challenge that lacks a good market solution, take time to design and iterate a product or service that genuinely addresses it. Flip Your Messaging From Pain To Fun: Instead of focusing purely on the frustration or pain points of a problem, frame your message around what your customers and their pets actually enjoy. Collaborate With Positive, Complementary Partners: Going into business with someone who shares your positive outlook and challenges you constructively makes the journey much smoother. Stand Confidently Behind Your Pricing: Premium products require pricing that reflects their value, manufacturing costs, and durability. Instead of backing down or losing confidence when people question the price, acknowledge their perspective and educate them on the long-term benefits. Network Like a Human Being: Effective networking isn't about running an immediate sales pitch or overthinking how you approach people. Just be yourself, make genuine conversation, and let your personality shine through. Embrace the Emotional and Financial Realities of Startup Life: Being realistic about your goals and personal risk tolerance helps keep you grounded while building something new. BEST MOMENTS “We said, but your dog really wants to dig, and here's a positive outlet, and you don't have to tell it off, you can just encourage it to dig on this.” “Be confident at your price point and back it up.” “You've got to be prepared to challenge each other … but, not in an argumentative way.” “You've got to be around people that are positive.” ABOUT THE GUESTS https://digdrum.com/ https://www.instagram.com/petosudigdrum SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Daha fazlasını göster Daha Az Göster
    1 sa. ve 7 dk.
  • How LickiMat Built a Global Empire by Focusing on ONE Thing

    How LickiMat Built a Global Empire by Focusing on ONE Thing
    28 Oct 2026
    In an effort to secure more customers many dog business owners say yes to everything and end up trying to offer too many services, which quietly waters down their business. In this episode, we chat with Heidi, marketing director at LickiMat, a family business that since 2012 has sold over 12 million calming feeding mats worldwide. Heidi shares how an oral hygiene dog bowl grew into a global brand, and what it is like running a small but mighty team that everyone assumes is a huge corporation. We get into how a clear mission helps you decide what to say yes and no to, and why doing one thing well beats copying what everyone else is doing. We also talk about the benefits of staggering product or service launches, sorting useful feedback from the noise, and what to do when cheaper copies of your product or service appear. Heidi explains how to build a strong, trusted brand and avoid common marketing mistakes. KEY TAKEAWAYS Pick One Thing And Do It Well: Just because other brands do more doesn't mean you have to. Before you add an offer, ask whether it fits your mission and how you'd explain it. LikiMat only makes products built around licking, and that focus builds trust. Stagger Your Launches: Launching too many products or services at once dilutes your message and over stretches you. Give each offer its own identity, a clear problem it solves and room to be talked about. Listen Without Being Led: One customer or expert opinion isn't a reason to change everything. Ask customers what annoys them, then let your mission decide what is worth acting on. Your product or service may end up being used in ways you never planned. Explore that new opportunity. Compete With Authenticity: When cheaper copies or options appear, explain why your offer costs what it does and educate people on the difference and benefits of buying your product. Educate People On What Makes You Different: LikiMat´s difference is that it´s “the original” and made of natural rubber, which isn’t toxic if swallowed, unlike silicone. BEST MOMENTS "Just because they do it, and maybe they do it well, doesn't mean that you have to do it too." "I think people forget that behind some of these big brands or businesses, or even small brands, it's just people there." "Just because you launch a product doesn't mean you can't change the name." "I think so many of us try to grow far too quickly, and then we're trying to operate like this massive business." ABOUT THE GUEST https://lickimat.co.uk https://www.instagram.com/lickimat/ SOCIALS AND IMPORTANT LINKS https://www.tiktok.com/@letstalkdogbusiness https://www.youtube.com/@LetsTalkDogBusiness Website www.caninebusinessacademy.com Community Facebook Group: https://www.facebook.com/groups/caninebusinessacademycommunity Let´s Talk Dog Business Strategy Book - https://www.caninebusinessacademy.com/buy-the-book Email: hello@caninebusinessacademy.com ABOUT THE HOSTS Jo Moorcroft and Vicky Davies are dog behaviourists, business strategists, and co-founders of Canine Business Academy—the UK’s go-to hub for dog professionals who want more than just a logo and a dream.With a combined passion for dogs and business done properly, Jo and Vicky have helped hundreds of canine professionals build sustainable, profitable businesses rooted in real impact.🏆 Their award-winning work has earned recognition including:– UK StartUp Awards: Business to Business (Midlands)– Small Business Awards UK: Most Innovative Small Business 2025– Business Awards UK: Most Innovative Pet Product 2024– Plus shortlists at the Women in Business and Great British Businesswoman Awards. They’re also No.1 bestselling authors of Let’s Talk Dog Business Strategy, featured on BBC Radio, FOX, NBC, and more—with 63,000+ downloads of this very podcast. Their philosophy is simple: Give a shit. Get shit done. Get results. This Podcast has been brought to you by Disruptive Media. https://disruptivemedia.co.uk/
    Daha fazlasını göster Daha Az Göster
    1 sa. ve 4 dk.
adbl_web_anon_alc_button_suppression_t1
Tüm yıldızlar
En alakalı
Very interesting podcasts for dog pros. Lots of useful information. Well done ladies. Karen - Menopause and the Dog Professional.

Dog Pros need to listen to this podcast.

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.