Kate and Scott debrief the whole first season, through the lens of doing something for the first time in your business — in this case, a podcast! Producing our first season of Less Than Likely together brought a lot of lessons, discomfort, new experiences, surprises, and above all, amazing conversations. We dive into what it feels like to commit to something new, with another person, and what we’re taking away from it all. This is a blast of an episode, and leaves us feeling super excited for what’s to come in Season 2 of Less Than Likely! 

Where the conversation went:

• Kate introduces Scott to a brand new game to play with friends. (It’s super fun — try it after your next family dinner or dinner party).
• We talk about all that was activated for each of us in agreeing to work together on this project — fear, trust, perfectionism, and being out of practice as collaborators.
• Kate and Scott go through a series of questions that we ask each other: 
  • What did you learn and are continuing to learn? 
  • What was scary and continues to be scary?
  • What surprised you and continues to surprise you?
  • What did you love?
  • What are you looking forward to?
• Big themes: trust in collaboration, learning how to be visible as a business owner, balancing the different roles and experiences as a host and a human, the vulnerable moments of being an entrepreneur, and Scott’s genius editing skills. 
• We talk about our favorite moments throughout the season, and what we’re most excited about as we start planning for next season. More guests, more experts, more Kate and Scott. Stay tuned! 

Links:

• Subscribe to the podcast on Apple Podcasts, Spotify, Google Podcasts or your platform of choice to be notified of new episodes, coming Fall 2022.  
• Send us a note
• Follow us on Instagram @lessthanlikelypodcast
• Scott’s biz: The Curious Life
• Kate’s biz: KJT Coaching
• Follow them both on Instagram @kjtcoaching and @the_curiouslife

Please rate and follow!  Every bit helps us as we launch.  Thanks!

Our first Less Than Likely "expert episode" features Sybil Grieb, digital marketing expert, Founder of 100 Hats, and SVP of Brand Partnerships at Whalar. It was so fun hearing Sybil’s less than likely story of starting her own agency and then pivoting to where she is most excited to grow her expertise. We get into the nitty gritty of all things social media and influencer marketing: where to focus when you’re starting out, how to research your competitors, what to do when you’re ready for paid marketing, and how influencer marketing can be a strategy at any stage.

Where the conversation went:

• Sybil’s less than likely story of starting a business “accidentally” while taking a vacation.
• The moment when Sybil had to decide whether she could build her business in the way she wanted while staying in the lane of what she really loved to do, and how she decided to pivot to her position at Whalar ultimately. 
• Sybil shares what to focus on in your first few years of building a business, in terms of both structure and marketing.
• How to research and assess for your own purposes your competitor’s strategies and positioning, so you can communicate your offering in a way that differentiates you and speaks to your audience.
• How to precisely assess and “arm yourself with facts” about how your competitors are doing so you can apply that research to your own business. 
• The three places you need to focus your marketing with a tight budget. How to choose the right platform for your specific audience and test messaging to find the ones that resonate.
• When you are ready for paid marketing; what do you need to have in place and the tools to make it easier on yourself. 
• What is influencer and creator marketing and why it’s so effective. 
• How to get started with influencer marketing at any stage.
• Why we have hope for social media.
• Kate and Scott debrief.

Links:

• Sybil’s company 100hats
• 100hats.co on Instagram
• Whaler

Please rate and follow!  Every bit helps us as we launch.  Thanks!

Natasha Case and Freya Estreller had just started dating when they founded Coolhaus, a truly delicious ice cream company that quickly became a favorite brand of this generation. They walk us through their many times over less-than-likely story and how they’ve navigated building their business, starting a family, creating another business - Future Gin, the first fully woman-owned, operated, and distilled gin in existence, and Coohaus’ acquisition by The Urgent Company. Grab a Coolhaus ice cream sandwich and /or Future Gin & tonic and enjoy this super fun episode!

Where the conversation went:

• It’s clear that “less than likely” is Natasha and Freya’s preferred mode of operation after hearing their story of creating the company, just as the two were starting to date, and launching into a competitive market in their 20s with zero experience. 
• Natasha shares how Coolhaus started as an art project to bring fun and levity at the beginning of the Great Recession. 
• How they launched their brand in a beat up postal van and quickly had to figure out how to scale in order to feasibly sell to their market at Coachella. 
• They share how they made the leap to co-manufacturing to meet demand, and how their conviction, chemistry, and people taking a chance on them made all the difference. 
• How they expanded from one to many trucks, to brick and mortar shops, to consumer packaged goods (CPG) in Whole Foods, through to acquisition. They break down their business model and how they made it happen. 
• The first big investment as they pivoted to CPG and became a household ice cream brand. 
• They share their branding mistakes as they expand into Whole Foods with Freya’s motto “Build, measure, learn.”
• Freya and Natasha talk about how it’s been navigating their personal relationship alongside their business, and when things had to change for them. 
• We also hear about the benefits of being in business together when you’re starting a family, and how Freya and Natasha juggle it all - two kids, two businesses, and more. 
• On top of everything they had going on, Natasha and Freya decided to join forces with two friends to create a brand new business in a whole new industry, Future Gin.
• Natasha shares some of the lessons they carry from Coolhaus into Future Gin and how they want to be active in their communities.
• As a mission-focused company, Natasha and Freya share how they bring that to their culture, their decisions, and ultimately how it informed their acquisition by a company that represents a new innovation geared towards healing the planet, The Urgent Company. 
• They share the dramatic and stressful acquisition process, culminating in making the deadline with only 4 minutes to spare! 
• Natasha shares what it’s like to transition to The Urgent Company as Chief Branding Officer, and lessons learned (and learning) there. 
• Kate and Scott debrief.

Links mentioned in the episode:

• Coolhaus website
• Follow Coolhaus on Instagram
• Future Gin website
• Follow Future Gin on Instagram
• The Urgent Company
• Learn more about Perfect Day

Please rate and follow!  Every bit helps us as we launch.  Thanks!