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Legal Marketing 2.0 Podcast

Legal Marketing 2.0 Podcast

By: Good2bsocial
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The Legal Marketing 2.0 podcast offers a fresh perspective on the latest legal digital marketing trends and strategies, with actionable takeaways for lawyers and law firm marketing professionals.All rights reserved Economics Marketing Marketing & Sales
Episodes
  • Podcast Episode 199: Responsible AI: How Marketing Leaders Should Build Governance to Ensure Effective Deployment of Generative Artificial Intelligence
    Jan 4 2024

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Al Biedrzycki. With over 15 years of experience in leading ecosystems, platforms and partnerships, Al Biedrzycki has been instrumental in scaling startups, and pre- and post-IPO organizations. One of his most notable achievements is growing HubSpot's platform product ecosystem to 500+ app partners and its channel program to 3,000+ agency partners. He also helped build and scale Airtable's extension marketplace and service partner program. At Jasper, Al leads the affiliate marketing and solutions partner program strategies.

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    21 mins
  • Podcast Episode 198: How Technology and AI Can Effectively Address Pain Points in the Legal Intake Industry
    Dec 7 2023

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Josh Hostilo. Josh Hostilo, is a current Product Owner at Filevine and oversees the legal intake product, Lead Docket. Josh was a previous VP of Operations at a personal injury law firm and is truly an expert in legal intake best practices. He has recently been involved in the development of Lead Docket's newest AI tool, LeadsAI, which provides lead summaries and predictive analysis to simplify the way legal intake and lead management are handled within law firms.

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    17 mins
  • Podcast Episode 197: Best Lawyers Acquires Good2bSocial: A Chat with Phillip Greer
    Aug 24 2023

    In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Phillip Greer. Greer has driven the continual evolution of Best Lawyers® since joining in 2005, becoming president in 2013 and CEO in 2018. By tapping into his training as an engineer, he created the company's first content management system to take the company and its products – as he says – "from analog to digital." Through the years he has led international expansion strategies that ensure lawyers around the world receive the recognition they deserve through various Best Lawyers offerings. His proudest achievement is in the consistency of the products and the Best Lawyers peer-review methodology.

    This year Phillip has led the team through launching the rebranded Best Law Firms® rankings independently for the first time in 13 years and through the acquisition of Good2bSocial.

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    19 mins
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