It's been a while. Markus is back with a proper catch-up on everything that's happened in the Lecka world over the last few months.

The Ultra Gel launched in Vietnam and sold out in two weeks — the fastest response to any product we've released. It's now rolling out across the US, Germany, Denmark, Australia, and more. A second Ultra Gel flavor is coming in June: fruit and nut, less sweet, more creamy, built for longer efforts.

Speaking of Australia — that happened fast. One Instagram message from Brody at Wild Earth, one Monday call, and the order was in on Tuesday. Now live on wildearth.com.au.

On the expansion side: China and South Korea import documentation is grinding forward. India is in progress, fingers crossed.

And Markus has been building something new: a free AI nutrition planner for endurance athletes, live at plan.getlecka.com. You put in your race and training details, it spits out a carbs, sodium, and fluid plan based on 27 research inputs. No paywall, no gimmick.

Oh, and Lecka turns six on May 22nd.

If you've been following along, this one's a good catch-up. If you're new — welcome to the scrappy side of endurance nutrition.

Follow Lecka Bites wherever you listen so you don't miss the six-year retrospective coming next week.

After a month-long deep dive into the heart of Vietnam’s sports nutrition scene, Markus returns to the US with major updates on Lecka’s product evolution.

This episode breaks down the technical overhaul of the Gel 2.0 line, featuring a transition to tapioca syrup for a cleaner taste, an increased carbohydrate count, and a perfected 1:0.8 glucose-fructose ratio designed for elite endurance performance.

Markus also celebrates the official launch of the Lecka Ultra Gel in Vietnam—a 65g carbohydrate powerhouse in a multi-use spout pouch that is already disrupting the market.

Beyond product specs, we explore Lecka’s aggressive expansion across Asia and the US.

Learn how the brand is becoming the first "real food" nutrition option for the 10,000+ ultra-athletes in China and expanding its footprint into South Korea.

Markus also shares updates on US retail growth, including new partnerships with the prestigious San Francisco Running Company and Fleet Feet Menlo Park. Whether you are an ultra-runner looking for better gut health or an entrepreneur interested in "Farm to Fuel" logistics, this episode is packed with insights.

Learn more:

www.getlecka.com, www.getlecka.vn

Follow us:

www.instagram.com/leckanutrition

In this episode of Lecka Bites, Markus takes us to the heart of Lecka’s operations in Central Vietnam. From the ancient streets of Hoi An to the bustling beachfront of Da Nang, he shares an inside look at the brand’s latest product breakthroughs.

Get the first scoop on the newly finalized Ultra Gels—featuring a refreshing Passion Fruit Mango and a "real food" Banana Peanut Butter—and learn how the move to locally sourced tapioca syrup is revolutionizing the flavor profile of the Gel 2.0 lineup.

Beyond the lab, Markus dives into the vibrant local community, recounting 5:00 AM runs through misty ancient towns and the explosive growth of the Da Nang fitness scene.

He discusses Lecka's expanding footprint in luxury hotels like the Four Seasons and Hyatt, and the brand’s unique position as the only Vietnamese "real food" option on retail shelves. Whether you're an endurance athlete or interested in the business of sports nutrition, this episode is a deep dive into the passion and logistics behind powering the next generation of runners.

Find out more here:

www.getlecka.com

www.instagram.com/leckanutrition