Scott Bedgood started his career covering Little League games at the Tyler Morning Telegraph in Texas. Now Scott is a journalist, author, content marketer, and clean-comedy stand-up opening at The Ryman in just a few days.

This is the first interview episode of The Difficulty, and Scott is the right writer to launch the format with. His through-line is storyteller, and the way he’s threaded that line — from sports journalism through self-publishing Lessons from Legends (interviews with twelve College Football Hall of Fame coaches including Barry Switzer, Steve Spurrier, and Tom Osborne) into a stand-up comedy career that started as a newsletter project four years ago — is exactly the kind of working-writer path this show exists to surface.

𝗪𝗲 𝗴𝗲𝘁 𝗶𝗻𝘁𝗼: · Writing as the through-line beneath every other identity (journalism, content marketing, books, stand-up) · The meaningful work vs. paying the bills continuum, and where Scott actually lands · How self-publishing Lessons from Legends worked because Barry Switzer talks about it on national radio · The push-pull between strategic thinking and pure creative impulse — and what it costs · How stand-up comedy started as a Trial and Error newsletter assignment in October 2021 · Why clean comedy is harder (no shock-laugh escape hatch) and what bombing teaches you · The Zanies New Material Monday vs. Nate Land room story · Balancing the touring schedule with two kids, a wife, two dogs, and Signal Mountain life · What “five years from now if everything goes right” looks like

𝗦𝗰𝗼𝘁𝘁’𝘀 𝘂𝗽𝗰𝗼𝗺𝗶𝗻𝗴 𝘀𝗵𝗼𝘄𝘀: · June 30 — opening for Chris D’Elia, The Ryman, Nashville · July 9 — hosting for Brian Bates, The Comedy Catch, Chattanooga · July 10 — headlining Billy Goat Coffee, Mount Juliet, TN · July 21 — headlining Mic Drop Comedy, Plano, TX

𝗙𝗶𝗻𝗱 𝗦𝗰𝗼𝘁𝘁:https://scottbedgood.com· Instagram — @scottbedgood

𝗧𝗶𝗺𝗲𝘀𝘁𝗮𝗺𝗽𝘀:00:00 Show Mission Setup02:11 Meet Scott Bedgood04:34 Writer or Storyteller06:16 Meaning vs Money08:11 Content Marketing Deep Dives10:21 Journalism to First Book13:15 Strategy vs Creativity17:04 Midlife Stand-Up Origin20:10 Comedy Snowballing Career22:17 Big Stages Ahead22:49 Tour Dates Rundown24:07 Clean Comedy When Bombing25:44 Zanies Two Room Lesson28:29 Balancing Family And Work32:32 Rapid Fire Round Begins33:12 Alligator Article And Hunting36:35 Road Dog Life And Chattanooga39:09 Five Year Tuesday Vision40:20 Wrap Up And Where To Find Scott

𝗖𝗿𝗼𝘀𝘀𝗿𝗼𝗮𝗱𝘀 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗦𝗵𝗼𝘄: · Crossroads Publishing Grouphttps://crossroadspublishing.group

· The Descent (Substack) —

· Interested in being a future guest? Email cthomasprevost@gmail.com — guest form coming to the website.

The Difficulty is a podcast about the choices that shape a creative life. The difficulty in life is the choice.

— Chad

Using Dante’s opening in the “dark wood,” host Chad Prevost frames midlife as waking up to being lost after sleepwalking through socially prescribed success, and reframes “abandon hope” as an instruction to stop relying on the old self and tools that created the crisis. He describes needing guidance beyond oneself, like Virgil leading Dante downward into the inferno to see the patterns that trap people, which he links to coaching clients’ pervasive belief “I am not enough,” shaped by culture or family systems. Drawing on Epictetus, Adler, Auden, and the Greek concept hamartia, he argues the ego’s protective adaptations become traps, and Dante’s hell illustrates suffering rooted in lies, from unconscious “errors” to willful avoidance; the series explores this descent as a path to a freer, fuller creative life.00:00 Saturday Series Intro00:58 Waking in the Dark Wood03:10 Midlife Lostness04:08 Abandon Hope as Instruction06:02 Virgil and the Descent07:45 The Not Enough Story10:43 Separating Self from History11:49 Hamartia and Ego Armor13:40 Truth Lies and the Circles15:35 Series Purpose and Farewell

FREE — THE DIFFICULTY FIELD GUIDE

Eight difficulties every working writer faces, and what to ask when each one shows up.

→ crossroadspublishing.group/assets/pdfs/The_Difficulty_Field_Guide.pdf

—

WHERE TO FIND ME

Substack — new essays Wednesdays, the Working Publisher news digest Fridays

→ chadprevost.substack.com

The Difficulty — Monday (the why), Thursday (the how), Saturday (essay readings) — wherever you listen to podcasts

→ chadprevost.com/the-difficulty

Crossroads Publishing Group — publishing services, IF/THEN Books, the Iris Blackwood mystery series

→ crossroadspublishing.group

—

“The difficulty in life is the choice.”

If you're an indie writer paying attention to what's happening in publishing right now — this week was a tell. Three stories landed inside seven days. Each one pointed at the same answer.Episode 5 of The Difficulty — the first publishing-news episode in the new "How" lane. This week:— Audible's ACX royalty model is being discontinued. Authors must enroll in the new pooled, consumption-based model by year-end. Brandon Sanderson called this out back in 2024; Dave Chesson at Kindlepreneur is openly skeptical. Same playbook Spotify ran for music and KU ran for ebooks. Now it's audiobooks.— Publishing.com hit with a $1.5M FTC settlement — alleged misleading income claims and undisclosed incentivized testimonials. The publishing industry is being told publicly that some of the loudest "publish-your-book-and-get-rich" programs were misleading. Personal aside: I came close to laying out $6K to one of these a few years back. I'm glad I didn't.— Inkers Con runs May 30 – June 12 ($250, fully online). Working authors learning from each other in real time. Worth knowing about even if you don't go.The throughline: in a week where platforms got less predictable AND shady programs got FTC'd, the answer was the same answer indie writers have been circling for a decade. Direct audience. Real community. Owned email list. Less platform dependency.I share what I'm doing about it in real time — including how the Goodreads giveaway for Iris Blackwood pulled nearly 3,000 entrants, and the moment I almost didn't release Iris #1 as an ebook (and what changed my mind).—GO DEEPERFriday's Working Publisher Substack post extends this episode with sources and analysis:→ chadprevost.substack.com — search "The Free Lunch Is Ending"—CHAPTERSThree stories, same answerAudible's royalty pivotPublishing.com's FTC settlementThe $6K I almost spentInkers Con (May 30 – June 12)The throughline — direct audienceIris Blackwood anecdote — the ebook decisionClosing—FREE — THE DIFFICULTY FIELD GUIDEEight difficulties every working writer faces, and what to ask when each one shows up.→ crossroadspublishing.group/assets/pdfs/The_Difficulty_Field_Guide.pdf—WHERE TO FIND MESubstack — The Working Publisher (Fridays) + new essays Wednesdays + weekend essay readings Saturdays→ chadprevost.substack.comThe Difficulty — Monday (the why), Thursday (the how), Saturday (essay readings) — wherever you listen to podcasts→ chadprevost.com/the-difficultyCrossroads Publishing Group — publishing services, IF/THEN Books, Iris Blackwood mystery series→ crossroadspublishing.groupInkers Con:→ inkerscon.com/2026-digital-conference—The difficulty in life is the choice.

If you finish a paying assignment and feel, instead of relief, a kind of dull resentment — this episode is for you. Or if you sit down to the work that's been pulling at you for years, and the dishes suddenly need doing, the bills suddenly need paying — this is for you, too.Episode 4 of The Difficulty starts the Field Guide series with the foundational difficulty: the work that pays and the work that matters. They're not usually the same work, and most of us pretend they are.In this one I get into the years I spent writing trade journalism in freight and logistics — the compromises that taught me a lot but weren't the calling — and the friends who got the holy-grail book deal and discovered that "making it" was the start of a different grind, not the end of one. Plus Mark Fitten's $10K-publicist-and-NYT-ad story. The Norman origins of the word "courage." And why being 53 doesn't mean you've missed your window. At least I hope not.The challenge at the end: this week, make one move that matters. Even 90 minutes. Notice the resistance. Notice the breaking through.—CHAPTERS00:00 Resentment and Avoidance00:46 Show Format and Big Question02:45 Work That Pays vs Matters04:11 Compromises and Day Jobs06:03 What Is Your True Calling08:37 Renew Commitment and Habits12:10 The Hidden Work After Creating17:31 Choose Courage Over Ambivalence22:54 Time Is Longer Than You Think26:05 Your Work Matters Closing—FREE — THE DIFFICULTY FIELD GUIDEEight difficulties every working writer faces, and what to ask when each one shows up.→ crossroadspublishing.group/assets/pdfs/The_Difficulty_Field_Guide.pdf—WHERE TO FIND MESubstack — new essays Wednesdays, the Working Publisher news digest Fridays, weekend essay readings Saturdays→ chadprevost.substack.comThe Difficulty — Monday (the why), Thursday (the how), Saturday (essay readings) — wherever you listen to podcasts→ chadprevost.com/the-difficultyCrossroads Publishing Group — publishing services, IF/THEN Books, the Iris Blackwood mystery series→ crossroadspublishing.group—Thursday: three things that happened in publishing this week and what they mean if you're building toward a direct audience.The difficulty in life is the choice.

I almost drowned on the Ocoee River. The thing that saved me wasn’t anything I’d thought to ask for.

This is the first essay in the Saturday series at The Difficulty — longer pieces from a series I’ve been writing on Substack called The Descent, about the choices that shape a creative life. Saturday is for the essays that don’t fit the news-cycle pace of the rest of the week.

Today’s is about how hard it is to ask for help — and the deeper, harder thing underneath it: the surrender we resist for years before we know we’re resisting it. Drawing on David Whyte, David Hawkins, and Carl Jung’s “shoes too small” image, with a near-drowning story I haven’t told publicly before.

Closing question: What am I holding onto that I already know isn’t working?

—

CHAPTERS

00:00 Saturday Series Intro

01:01 The Hard Word — Help

03:26 The Near-Drowning Lesson

04:52 Two Kinds of Help

06:52 Surrender vs Giving Up

07:57 Shoes Too Small

09:40 Letting Go Changes You

10:46 Readiness and Courage

12:55 Modern Ways to Give Up

14:47 The Question to Ask

15:07 Closing and Where to Find More

—

FREE — THE DIFFICULTY FIELD GUIDE

Eight difficulties every working writer faces, and what to ask when each one shows up.

→ crossroadspublishing.group/assets/pdfs/The_Difficulty_Field_Guide.pdf

—

WHERE TO FIND ME

Substack — new essays Wednesdays, the Working Publisher news digest Fridays

→ chadprevost.substack.com

The Difficulty — Monday (the why), Thursday (the how), Saturday (essay readings) — wherever you listen to podcasts

→ chadprevost.com/the-difficulty

Crossroads Publishing Group — publishing services, IF/THEN Books, the Iris Blackwood mystery series

→ crossroadspublishing.group

—

“The difficulty in life is the choice.”

Episode 2 of The Difficulty.

The hardest thing about indie publishing isn't writing the book. It's giving up the fantasy that the book will market itself.

In this one I get honest about the ego defenses we run as creators when it's time to put work into the marketplace — the survivorship bias of the "no marketing" success stories, the isolation that breeds false certainty, the asymmetric gap between making (which feels like magic) and marketing (which feels like math).

Some of what comes up:

— Howard Finster on his farm. Emily Dickinson and her response to Thomas Higginson. Fernando Pessoa's 200 heteronyms in a Lisbon trunk.

— The German musician who poured everything into one album, got profoundly little response, and stopped.

— My own Iris Blackwood cover that got 14 thumbs up and 38 thumbs down on NetGalley — and what to do with that.

— "We haven't failed. We just haven't found our audience yet."

The challenge at the end: pick one marketing lane, commit to it for 30–60 days, and report back.

If the show is doing something for you, the easiest way to support it is to share this episode with one person you think it'd land for. Or restack the post. Or both.

Episode mentions:

— The Difficulty Field Guide (free PDF — eight difficulties every working writer faces): https://crossroadspublishing.group/assets/pdfs/The_Difficulty_Field_Guide.pdf

— Iris Blackwood and the Curse of Hemlock Island, just out at IF/THEN Books — extras page (Decision Tree map + reading guide): https://crossroadspublishing.group/if-then-books/hemlock-island/

New episodes Mondays (the why) and Thursdays (the how).

The difficulty in life is the choice.

The very first episode of The Difficulty. A 50-year-old paperweight on my father’s desk turned out to be a line from a 1900 Irish play, and the seed of this show. What you’re getting on Mondays vs. Thursdays, what’s launching this week at crossroadspublishing.group, the founding-and-selling of C&R Press, the Terminus Magazine “just make it real” lesson, and the $4,000 bestseller campaign I almost said yes to two days ago.

00:00 Welcome — we’re not about perfectionism, we’re about idealizing

03:00 The motto: the difficulty in life is the choice

04:30 Origin of the quote — my father’s rock paperweight, George Moore, 1900

08:00 What this show is NOT (and is)

11:30 The free Difficulty Field Guide

12:30 What’s launching this week: the show, the site, IF/THEN Books, Iris #1

17:00 Crossroads Publishing services — for writers with a body of work

20:00 Who I am — PhD, ICF coach, Enneagram, C&R Press 1996-2015, 50+ books

24:00 Making it real imperfectly — the Terminus Magazine origin story

30:00 Who this show is for

33:00 The $4,000 Brody bestseller campaign and $2,000 Cohen Groundbreakers

38:00 The in-between is the hard part — the real difficulty isn’t the choice

42:00 What’s coming Thursday: how to stop believing your stuff is special

The Difficulty Field Guide (free PDF — eight difficulties every creative life faces)

Iris Blackwood and the Curse of Hemlock Island (launching Tuesday May 5, with free

Decision Tree map and educator’s reading guide)

Crossroads Publishing Group — IF/THEN Books, Crossroads Press services, free resources.

Subscribe to The Descent (the show’s hub):

YouTube: https://www.youtube.com/@chadprevostwriter

Personal site: https://chadprevost.com

Mentioned in this episode:

- George Moore, The Bending of the Bough (1900) — the source quote

- C&R Press (founded 2006, sold 2015)

- Terminus Magazine (Atlanta literary magazine origin story)

- Game Time Books — earlier interactive-fiction venture

- Dave Chesson / Kindlepreneur — Publisher Rocket

- Paul G. Brody / Brody Consulting — bestseller campaign service

- Bryan Cohen / Best Page Forward — Groundbreakers community

- Robert Frost — “the road less traveled”

Here’s the question this show keeps asking:

What does it cost to keep choosing the work?

This is The Difficulty — a podcast about the choices that shape a creative life, and the courage it takes to make them.

I’m Dr. Chad Prevost — writer, publisher, ICF-certified coach. I’ve spent years inside the questions creative people actually wrestle with. Not the productivity-hack version. The real one.

New episodes weekly. Full episodes, transcripts, and Notes from the cutting-room floor.

Subscribe wherever you listen.

The Difficulty. Start anywhere.