Episodes

  • Leveling the Playing Field: Empowering Local Advertisers in the Age of AI

    Leveling the Playing Field: Empowering Local Advertisers in the Age of AI
    May 12 2026
    In this conversation, we explore the journey behind building a platform designed to help local businesses compete with larger brands in digital advertising. The discussion dives into the evolving challenges of the adtech landscape, the real impact of AI on campaign performance, and where hype still outweighs reality. It also unpacks common misconceptions about digital marketing, the metrics that truly matter for growth, and how technology is reshaping access to effective advertising. Looking ahead, the interview highlights key trends, innovations, and what the future may hold for local advertisers navigating an increasingly automated and data-driven world. About the Guest Mitchell Leiman is the Chief Executive Officer of iPromote, bringing over 25 years of professional experience, with a strong focus over the past decade on digital marketing and advertising for small businesses. He has held senior leadership roles at Gannett/WordStream, Vistaprint, and Constant Contact, and was also a partner at Bain & Company. Raised in a small business family, Mitchell grew up watching his parents successfully run Artplak Studios, a manufacturer of awards and plaques, for more than 50 years. He earned an MBA from Harvard Business School and graduated from Georgetown University. Outside of work, he enjoys traveling, playing and watching sports, and spending time with his wife and their two teenage children. iPromote is an all-in-one digital advertising platform designed to help partners and their teams become experts in paid digital marketing. The platform automates ad creation, generates sales proposals, simplifies advanced targeting, and delivers omnichannel campaigns to reach the right audience at the right time. Its mission is to help partners scale growth for their SMB clients, reduce routine workload, and focus on strategy, performance, and revenue growth. Guest social media - Website: www.ipromote.com - LinkedIn: https://www.linkedin.com/in/mitchell-leiman/ Host social media - Website: www.siinda.org - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1 https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true - Facebook: https://www.facebook.com/followsiinda/
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    51 mins
  • The Enlightened Bottom Line: Where Purpose Meets Profit

    The Enlightened Bottom Line: Where Purpose Meets Profit
    May 5 2026
    What if success in business wasn't just measured by profit—but by purpose, impact, and inner alignment? In today's episode, we explore a bold new vision for leadership that challenges traditional capitalism and invites us to rethink how we build, invest, and lead. From redefining legacy to integrating spirituality into decision-making, this conversation dives into what it truly means to create value—not just for shareholders, but for society and us. If you've ever wondered whether it's possible to succeed in business without losing your soul, this episode is for you. Abou the Guest Jenna Nicholas is an author of the book The Enlightened Bottom Line: Exploring the Intersection of Spirituality, Business, and Investing, available at https://jenna-nicholas.com. She is an impact investor, and her work connects purpose, capital, and innovation worldwide. She is an entrepreneur and president of LightPost Capital, leading strategies that have helped direct billions of dollars toward sustainable solutions and inclusive growth. Through Impact Experience, she has helped bridge gaps between investors and underserved communities, expanding access to opportunity. Nicholas previously worked at the World Bank Treasury and Calvert Special Equities, building expertise across finance, development, and mission-driven markets. Her angel investments back bold ventures in fintech, health care, and climate solutions. She has been recognized as a Forbes 30 Under 30 Social Entrepreneur, member of the Council on Foreign Relations, Stanford Social Innovation Fellow, and Echoing Green Fellow. She earned BA and MBA degrees from Stanford and studied at Oxford. Guest social media - Website: https://www.jenna-nicholas.com/ - Facebook: https://www.facebook.com/jenna.nicholas.35 - Instagram: https://www.instagram.com/jennanicholas1/?hl=en - LinkedIn: https://www.linkedin.com/in/jennanicholas/ Host social media - Website: www.siinda.org - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1 https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true - Facebook: https://www.facebook.com/followsiinda/
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    49 mins
  • Leading Through Fear: The High Cost of Control

    Leading Through Fear: The High Cost of Control
    Apr 28 2026

    In this episode, we dive into fear-based leadership — a management style built on intimidation, pressure, and the constant threat of consequences. Over the past few years, this approach has been on the rise. Economic uncertainty, rapid technological change, and a culture of constant performance metrics have left many leaders leaning into fear as a way to maintain control. While it can create short-term compliance, the long-term cost is steep: it stifles innovation, erodes trust, and takes a serious toll on employee well-being.

    We also look at why leaders resort to fear, the damage it causes to teams and culture, and what healthier alternatives look like. Together, we uncover how to spot fear-driven tactics and, more importantly, how to replace them with strategies that inspire confidence, resilience, and collaboration.

    About the Guest

    Kate Lowry is the author of, Unbreakable: How to Thrive Under Fear-Based Leaders, a guide to navigating and succeeding under challenging leadership. She is a CEO coach, venture capitalist, and author based in Silicon Valley.

    An expert in fear-based leaders, Kate developed her methodology through her experiences growing up in a hierarchical family and later honed it in the high-pressure environments of start-ups, private equity, management consulting, and big tech, including McKinsey, Meta, and Insight Partners.

    With a unique blend of personal insight and professional expertise, she helps executives thrive in even the most demanding situations. In her free time, Kate enjoys writing comedy and music and spending time with her beloved service dog, Annie. Learn more at katelowry.com.

    Guest social media

    - Website: https://www.katelowry.com/

    https://www.scaleheart.co/

    - LinkedIn: https://www.linkedin.com/in/katherinejlowry/

    - Amazon: https://www.amazon.com/dp/B0FR1G981Y/ref=sr_1_2

    https://www.amazon.com/Unbreakable-Thrive-Under-Fear-Based-Leaders-ebook/dp/B0FQ71FW72/ref=sr_1_1

    Host social media

    - Website: www.siinda.org

    - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

    https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

    - Facebook: https://www.facebook.com/followsiinda/
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    51 mins
  • Beyond the Buzzwords: What Inclusion Really Means

    Beyond the Buzzwords: What Inclusion Really Means
    Apr 21 2026

    What does inclusion really mean beyond policies and buzzwords?

    This podcast explores inclusion as a human experience and a leadership imperative—how people feel seen, valued, and able to contribute. Through real conversations on bias, belonging, and leadership, we look at what inclusion truly looks like in everyday moments.

    Because inclusion isn't just about who's in the room—it's about how people experience being there.

    About the Guest

    Dr. Riza Kadilar was the President of EMCC Global between 2017 and 2024, and she is the author of The Contemporary Leader: The Value of Inclusion in Successful Leadership, published by Wiley in December 2024. The book explores how inclusive leadership drives success in today's complex organizations and is available through major retailers like Amazon and Wiley.

    With over 30 years of senior banking leadership experience across France, the UK, the Netherlands, and Turkey, Dr. Kadilar has built a career focused on human capital and business growth. He also founded RK Academy to expand access to high-quality learning.

    A visiting professor, international keynote speaker, and author of seven leadership books, Dr. Kadilar is widely recognized for his contributions to leadership and professional development.

    Guest social media

    • Facebook: https://www.facebook.com/share/1BjJSKBsxZ/?mibextid=wwXIfr

    https://www.facebook.com/share/19e3XT75g4/?mibextid=wwXIfr

    • LinkedIn: www.linkedin.com/in/rizakadilar

    Host social media

    -Website: www.siinda.org

    - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

    https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

    - Facebook: https://www.facebook.com/followsiinda/
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    51 mins
  • Leading with Intention: How Purpose Fuels Power and Impact

    Leading with Intention: How Purpose Fuels Power and Impact
    Apr 14 2026

    Today's episode is about intention—and what happens when you stop operating on autopilot and start leading with purpose. We're diving into how clarity fuels confidence, how inner power is built during life's hardest moments, and how true leadership creates impact long after the spotlight fades. This is a conversation about resilience, alignment, and making intentional choices that shape not just success—but meaning.

    About the Guest

    Bianca D'Alessio is the author of the forthcoming book Mastering Intentions: 10 Practices to Amplify Power and Lead with Lasting Impact (Savio Republic, Aug. 5, 2025), a practical guide for high achievers seeking to lead with clarity, purpose, and sustainable influence. Drawing on her experience at the top of one of the world's most competitive industries, the book offers actionable practices for harnessing intention as a source of power, presence, and long-term success.

    She is also the star of HBO Max's acclaimed series Selling the Hamptons and the top-ranked real estate broker in both New York City and New York State. As the founder of one of the highest-producing brokerage teams in the United States, Bianca oversees a $10 billion international real estate portfolio spanning luxury residential and investment markets.

    In addition to her brokerage work, Bianca writes a weekly column for Money Magazineand is a frequent expert voice in Forbes, The New York Times, Fox Business, Medium, and The Real Deal. Known for combining strategic precision with mindset mastery, she continues to shape how leaders think about power, growth, and lasting impact.

    Guest social media

    - Website: www.biancadalessio.com

    - Facebook: facebook.com/bianca.dalessio.3

    - Instagram: https://www.instagram.com/biancadalessio/

    - LinkedIn: https://www.linkedin.com/in/biancadalessio/

    Host social media

    -Website: www.siinda.org

    - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1

    https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true

    - Facebook: https://www.facebook.com/followsiinda/
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    52 mins
  • Scaling SEO in 2026: Winning Strategies for Agencies & SMBs

    Scaling SEO in 2026: Winning Strategies for Agencies & SMBs
    Apr 7 2026
    Today's podcast explores how SEO is evolving in 2026 and what it means for agencies and SMBs navigating an increasingly complex digital landscape. We dive into the impact of AI, shifting search behaviors, and why SEO remains a critical growth channel—especially as more small and medium-sized businesses choose to outsource it. Today we unpack the latest trends shaping SEO, practical strategies for agencies to scale and win clients, and what truly drives results and long-term retention. Whether you're building an SEO offering or refining your approach, this conversation brings together insights on growth, execution, and the future of search. About the guest Nic Padilla is the Director of Business Development at Boostability, a global white label SEO provider supporting agencies and partners in more than 15 countries. With a strong focus on scalable and sustainable growth, he helps agencies expand their service offerings through SEO, local optimization, and AI-driven strategies without increasing internal overhead. Nic has worked with thousands of partners worldwide, enabling them to build predictable recurring revenue streams and improve long-term client retention. Boostability is a leading white label SEO provider that helps digital agencies, SaaS companies, and marketing firms scale their services without adding operational complexity. Serving over 30,000 customers globally, the company delivers affordable, scalable SEO solutions, including local SEO, link building, and AI-powered optimization strategies. With dedicated support, transparent reporting tools, and a proven fulfillment model, partners can confidently deliver measurable results while staying focused on growth. Guest social media -Website: https://www.boostability.com/ -LinkedIn: https://www.linkedin.com/company/boostability/ -Twitter/X: https://x.com/Boostability Host social media - Website: www.siinda.org - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1 https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true - Facebook: https://www.facebook.com/followsiinda/
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    52 mins
  • High-Altitude Framework

    High-Altitude Framework
    Mar 31 2026
    Today, we're exploring a challenge many entrepreneurs face: building a successful business that still feels overwhelming behind the scenes. Even when things look great on paper, founders often feel stuck making every decision and constantly putting out fires. In this conversation, we'll explore the High-Altitude Framework™, a leadership approach that helps entrepreneurs move beyond reactive problem-solving, navigate key tensions, and build businesses where teams take real ownership. If you've ever felt like your business depends on you for everything, this discussion offers a fresh perspective on leadership and growth. About the Guest Chris Clearfield is the co-author of Meltdown: Why Our Systems Fail and What We Can Do About It, which won the National Business Book Award and the Thinkers50 Strategy Award for its insights into complexity, failure, and resilience. His latest book, The High-Altitude Entrepreneur, offers a roadmap for sustainable growth, helping leaders stay focused on what matters most while building organizations that thrive under pressure. Learn more at highaltitudebook.com. Chris Clearfield is a leadership strategist, author, and Harvard-trained scientist who helps high-performing entrepreneurs scale their companies without becoming the bottleneck in their own success. As an author and expert in complex systems and risk management, he partners with founders and senior executives to navigate uncertainty, redesign decision-making processes, and build teams that operate with clarity, ownership, and ease. His work blends rigorous research with practical tools leaders can apply immediately to improve performance and resilience. Chris has advised and coached leaders at fast-growing startups, SMEs, and global organizations, including Netflix, Microsoft, Etsy, and ExxonMobil. He is the co-author of Meltdown: Why Our Systems Fail and What We Can Do About It, which won the National Business Book Award and the Thinkers50 Strategy Award for its insights into complexity, failure, and resilience. His latest book, The High-Altitude Entrepreneur, offers a roadmap for sustainable growth, helping leaders stay focused on what matters most while building organizations that thrive under pressure. Learn more at highaltitudebook.com. Guest social media - Website: www.clearfieldleadership.com - LinkedIn: https://www.linkedin.com/in/chrisclearfield/ Host social media - Website: www.siinda.org - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1 https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true - Facebook: https://www.facebook.com/followsiinda/
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    50 mins
  • Beyond the Website: Building the Ecosystem Powering SMB Marketing

    Beyond the Website: Building the Ecosystem Powering SMB Marketing
    Mar 24 2026
    SMB marketing is rapidly evolving into an ecosystem of software platforms, AI capabilities, and agency expertise—with the website at the center. In this episode, we explore how Duda approaches ecosystem design, partner strategy, and platform bundling, and why the future of SMB growth depends less on adding more tools and more on building the right ecosystem around the website About the Guest Mel Kozun is the Head of Ecosystem Partnerships at Duda, working at the intersection of product, partnerships, and go-to-market strategy. With nearly a decade of experience in SaaS, she focuses on building and scaling channel-enabled ecosystems that drive long-term growth. Mel works closely with digital agencies, SaaS platforms, and hosting providers to help them deliver ongoing, high-value web presence services to small and medium-sized businesses at scale, aligning partner success with customer outcomes. Duda is a leading white-label website building platform for digital agencies, SaaS companies, and web professionals serving SMBs. From its industry-leading AI Assistant to advanced API-driven automation, Duda enables teams to build pixel-perfect, high-performing websites efficiently and at scale. The platform is fully customizable to match any go-to-market strategy and is a top performer for Core Web Vitals, a critical SEO metric. More than 20,000 organizations trust Duda to power over 1 million active websites worldwide. Through its flexible architecture, Duda helps businesses deliver fast, reliable, branded digital experiences at scale for customers around the world. Guest social media - Website: https://www.duda.co/ - Facebook: https://www.facebook.com/duda/ - Instagram: instagram.com/Duda platform - LinkedIn: https://www.linkedin.com/company/duda/ https://www.linkedin.com/in/melkozun/ - YouTube: youtube.com/@dudamobile Host social media - Website: www.siinda.org - LinkedIn: https://www.linkedin.com/in/kimberli-lewis-7a34053/?ppe=1 https://www.linkedin.com/company/search-and-information-industry-association/?viewAsMember=true - Facebook: https://www.facebook.com/followsiinda/
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    51 mins