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In this special episode, we talk with Doug Larsen about why police staffing shortages keep getting worse even when agencies spend big on recruitment marketing.

Doug has spent the last 5 years solving law enforcement recruiting for countless agencies and his raw, authentic truth, is something that every leader must hear. Here are just some of the topics we discussed:

• separating marketing metrics from police recruitment outcomes
• why we call it a leadership decision crisis, not a recruiting crisis
• Doug’s path from trucking recruiting to building a law enforcement recruiting system
• the mindset shift agencies need to make when applicants no longer “just show up”
• how small departments can compete with limited budget and limited manpower
• the most common internal roadblocks, including HR friction and recruiter skepticism
• why automation and applicant tracking systems protect recruiters from being overwhelmed
• cutting drop-off by removing account registration and early high-friction steps
• re-engaging warm leads over time to convert interest into applications
• real examples from departments like Philadelphia, Milwaukee, Cleveland, and Larimer County

Watch The Webinar mentioned in the episode

Contact Doug Larsen for a free consultation

Our show sponsor, Telegenix, offers a 37% discount on all wellness resources for first responders and their spouses.

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