Speed may feel like safety. But in cross-border shipping to Mexico, it often just means paying more for confidence you haven't earned yet.

In this episode of LatAm Unboxed, Diego Rodríguez speaks with Leslie Foxhoven, Latin America Executive Director at Asendia and a 35-year veteran of international parcel networks and e-commerce logistics, about why most US brands shipping to Mexico are not executing a strategy — they are managing anxiety.

The conversation unpacks why brands instinctively default to either cheap postal or expensive express, how both choices quietly erode margin or customer experience, and what a smarter, data-driven middle ground actually looks like for the Mexico market — including why updated customs knowledge, vetted carrier networks, and the right delivery promise can align conversion, margin, and customer trust at once.

The World Cup may bring packed stadiums, global attention, and a security push across Mexico.

But the bigger risk may sit outside the stadium gates.

In this episode of LatAm Unboxed, Diego Rodríguez speaks with Chris Dalby, senior analyst at Dyami Security Intelligence and Director of World of Crime, about how cartels can exploit cargo flows, suppliers, ports, customs data, trucking networks, and local businesses during major events like the World Cup — not always through visible violence, but through deep logistical control.

En este episodio, conversamos con Fernando Poitevin, CEO de Nowports, sobre su transición desde casi dos décadas liderando operaciones a gran escala en LATAM Airlines hacia el mundo del freight forwarding digital en América Latina.

También exploramos lo que realmente implica escalar logística en la región: la importancia de cumplir cada promesa al cliente, construir disciplina operativa, combinar tecnología con relaciones humanas y usar la inteligencia artificial para automatizar tareas de bajo valor, acelerar la prospección, mejorar la gestión de proveedores y liberar a los equipos para enfocarse en lo que más impacta al cliente.