If it feels harder than ever to stand out as a portrait photographer right now, you’re not imagining it.

In this conversation, Laura sits down with photographer and educator Katie Lamb to unpack one of the biggest challenges in today’s industry: everything looks the same.

From identical editing styles to repeated locations and trends pulled from Instagram and Pinterest, photographers are unintentionally blending in and when that happens, clients default to one thing: price shopping.

But standing out isn’t about being more talented. It’s about being more intentional.

In this episode, Laura and Katie break down what actually differentiates a photography business today (hint: it’s not your presets), how to create an experience clients can’t compare, and why adding something like video + a guided sales process can completely transform your profit per session.

What You’ll Learn

• Why photographers are blending together more than ever
• The real reason clients price shop (and how to stop it)
• Why your photography style alone isn’t enough anymore
• The two key ways to stand out: experience + product
• How video creates an emotional, undeniable “I have to have this” moment
• What happens when you guide clients instead of just delivering a gallery
• Why in-person sales (IPS) isn’t about pressure—it’s about service
• How to create a full-circle client experience that leads to higher sales and stronger referrals

The Create & Sell Bundle: www.katielamb.com/bundle

• Katie’s Creating Session Videos Course
• Laura’s The Art of Selling Course
• A one hour live Q&A with both of us

Together, these approaches help photographers:

• Create something unique your clients will love
• And confidently guide clients to go beyond digitals

🔥 Why This Matters

Your clients aren’t just buying photos.

They’re navigating:

• Busy schedules
• Emotional expectations
• The pressure of “getting it right” for their family

If the experience ends with a digital gallery they never print, the value fades.

But when you:

• Create something tangible
• Guide them through decisions
• Help them see the meaning behind the images

You don’t just sell more, you create lasting impact.

About Katie Lamb

Katie Lamb is a photographer and educator who has been in the industry since 2008. With a background in fine art photography, she’s known for simplifying complex things and helping photographers create meaningful, standout work—especially through session films.
Find her education at: www.katielamb.com
Instagram: @katiebethlamb