KEYWORDS - Should You Target Seed Keywords in Your Content or with PPC?

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KEYWORDS - Should You Target Seed Keywords in Your Content or with PPC?

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Series 1, Episode 1. In this show, I discuss the issues that you may not be aware of when targeting seed keywords with PPC and in your content. A seed keyword is a root keyword, usually something that is part of longer (longtail) keywords. Here's an example:

Seed Keyword - Red Polish
Longtail Keyword - Red Polish for Ferrari Cars

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