John Yorke - Producer, Screenwriter, Editor, & Author

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John Yorke - Producer, Screenwriter, Editor, & Author

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John Yorke is one of the world’s leading experts in narrative. He is the winner of numerous awards – BAFTAs & a Golden Globe. Former Controller of Drama at BBC & Channel 4, he has written and produced some of the world’s most widely viewed & critically acclaimed TV dramas, such as Life on Mars and Wolf Hall. He is founder of the BBC Studios Writers Academy. His first book, Into the Woods: How Stories Work and Why We Tell Them, has sold more than 250,000 copies. In this podcast John talk about effective Storytelling and how harnessing the power of storytelling can transform almost every aspect of the way you work with customers, partners and teams. Great stories trigger curiosity, tension or empathy to keep audiences engaged. For more information about the Bord Bia Brand Forum visit: https://www.bordbia.ie/industry/grow-your-business/brand-forum/

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