Joe Reis: Fighting "Context" and Other Tech-Industry Hype
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Joe Reis: Fighting "Context" and Other Tech-Industry Hype
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When Gartner declared 2026 "The Year of Context," Joe Reis leapt into action, immediately writing a good-natured satirical article about "context products," "context lakes," and the "analyst singularity."
It's a fun article that exemplifies Joe's no-nonsense approach to industry education and concludes with a serious point — "context does matter, and most organizations are terrible at it."
https://knowledgegraphinsights.com/joe-reis/
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