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Jessie Hyman: Pruzan

Jessie Hyman: Pruzan

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Most brands parachute into communities and leave when the ROI doesn't show up in 90 days. Jessie, founder of Pruzan, took the opposite approach — building a feminine high-performance running brand from inside the communities she was already part of. We talk product design, community strategy, marathon culture, and why the two are never really separate.

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