What does it take to turn the most ordinary product on the planet into a billion-dollar cultural phenomenon?

This episode breaks down the Liquid Death story—how a can of water with a skull on it became one of the most talked-about brands of the last decade. You’ll learn why Liquid Death water worked when every rule said it shouldn’t, how disruptive branding can outperform “safe” marketing, and what this brand proves about attention, authenticity, and having a point of view in a crowded market.

I’ll share how founder Mike Cessario used brand storytelling to turn water into entertainment, how Liquid Death marketing blurred the line between content and advertising, and why building a cult brand isn’t about shock value—it’s about conviction. You’ll also see how Liquid Death positioned itself as an eco-friendly brand without sounding preachy, using aluminum cans and the “Death to Plastic” mission to reinforce its identity instead of leading with it.

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📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next.

Listen to Jeans with a Blazer on your favorite platforms:

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Connect with the Show and host:

• Show: Instagram.com/jeanswithablazer
• Host: instagram.com/melbeuz/
• Website & Newsletter: Jeanswithablazer.com
• Email: hello@jeanswithablazer.com

Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.

What can a self-described “bop” and OnlyFans creator's story teach you about having a thick skin, finding your confidence, and turning negative stigma into a successful brand? A lot more than you'd think.

Let's talk about the brilliance of Ari Kytsya—a 24-year-old digital powerhouse who turned a stigmatized label into a thriving digital brand. With millions of followers, contracts with major mainstream brands like Urban Decay, and even speaking about her unusual journey at Universities, Ari has cracked the code on how to build a creator economy-driven business by being radically transparent, smartly strategic, and completely herself.

Send us a text

📌 Subscribe to the podcast so you never miss an episode.
⭐ Leave a review—it helps more people find the podcast and keeps these conversations going.
📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next.

Listen to Jeans with a Blazer on your favorite platforms:

• Apple Podcasts
• Spotify
• YouTube

Connect with the Show and host:

• Show: Instagram.com/jeanswithablazer
• Host: instagram.com/melbeuz/
• Website & Newsletter: Jeanswithablazer.com
• Email: hello@jeanswithablazer.com

Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.

Give me 25 minutes, and I’ll show you how to accomplish your goals in 2026, with a "soft hustle, lazy girl" approach. We are working smarter, not harder, and making progress without the burnout spiral a serious flex (because we’re not suffering for success anymore).

No guilt, no complicated frameworks, or 47-step routine necessary.

FROM THIS EPISODE:

1. Book a 30-minute virtual meeting with me and I'll create your customized blueprint for having the best year ever: https://jeanswithablazer.as.me/
2. Acorns: Join me and you'll get a free $5 investment! As a perk of referring you, I can get a reward too. Learn more and see terms here. https://acorns.com/share/?shareable_code=JBW81YR&first_name=Melody&friend_reward=5

Send us a text

📌 Subscribe to the podcast so you never miss an episode.
⭐ Leave a review—it helps more people find the podcast and keeps these conversations going.
📲 I love hearing from you—follow @JeansWithABlazer for latest episode updates and @melbeuz on Instagram and tag me your biggest takeaways, your latest wins, or what topics you want to hear next.

Listen to Jeans with a Blazer on your favorite platforms:

• Apple Podcasts
• Spotify
• YouTube

Connect with the Show and host:

• Show: Instagram.com/jeanswithablazer
• Host: instagram.com/melbeuz/
• Website & Newsletter: Jeanswithablazer.com
• Email: hello@jeanswithablazer.com

Music: “Sugar Groove” by INPLUSMUSIC — Licensed via PremiumBeat (License #6849247, Order #5428551) for Jeans With a Blazer podcast. Used with permission.