Jamie Christensen — Why Implementation Beats Strategy in Small Business Marketing
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Jamie Christensen — Why Implementation Beats Strategy in Small Business Marketing
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Fuse Associates founder Jamie Christensen joins Henry Harrison to explain why strategy is only a fraction of the work in marketing — and implementation is where results are won or lost. After 15 years in institutional finance, Jamie built a fractional marketing firm for growing businesses, and she shares how Fuse turned a client's $1M/year Google Ads spend from a negative return into a 2X while recovering roughly $900K in missed revenue.
A grounded conversation on fractional marketing, the real impact of AI on small business, and the network and mindset behind sustainable growth.
Fuse Associates: https://FuseAssoc.com
Tags: entrepreneurship, marketing, small business, fractional marketing, business growth, AI, leadership, founders, Henry Deimel Harrison