How do you build a creative business from scratch and ensure it steadily grows without compromising on quality, craft, or values?

In this episode of All About Business, James sits down with Penelope Chilvers, English footwear designer and founder of the eponymous luxury brand, and they talk about building a resilient business rooted in craftsmanship, customer closeness, and long-term thinking.

Penelope shares her unconventional journey from training as a painter to launching a footwear business in London as a single parent. She reflects on learning her trade from the ground up, building a brand without formal business training, and why necessity — not strategy — drove her early entrepreneurial decisions.

Penelope talks about the importance of craftsmanship, materials, long-term supplier relationships, and how staying close to customers has shaped everything from design to retail strategy.

James and Penelope discuss growth, from opening stores and expanding internationally, to raising investment and introducing clothing alongside footwear. Penelope shares why steady, organic growth has served her better than chasing trends, how slow fashion has become a competitive advantage, and why durability, purpose, and trust now matter more than ever.

This is a thoughtful conversation about learning your craft, respecting the people who help you build, and creating a business designed to last.

Timestamps:

02:59 From painter to designer

07:59 The first big orders

15:00 Sustaining quality and craftsmanship

22:52 Family and business dynamics

29:50 Expanding into the American market

35:52 Men's range and iconic products

47:58 Slow fashion and ethical production

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All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

How do you create a modern PR strategy that builds brand relevance and marketing-led businesses able to thrive through cultural and technological change?

In this episode of All About Business, James sits down with Francesca Gamble, founder of GTN Consultancy, to explore the future of PR, marketing, and business in an AI-driven world.

With a career spanning global agencies, luxury fashion brands, and major cultural moments — including Dolce & Gabbana, Stella McCartney, and the London 2012 Olympics — Francesca shares her journey from agency leadership to launching her own independent consultancy. She explains what it really takes to build a modern PR and marketing business without hype, awards, or ego, and why so many agencies fail by prioritising image over impact.

The conversation dives deep into brand partnerships, celebrity collaborations, and equity-based deals as powerful growth strategies for challenger brands. Francesca breaks down why great products still fail without strong marketing, how cultural relevance directly drives sales, and why results matter far more than industry accolades.

Looking ahead, Francesca offers a bold and timely perspective on the future of PR and advertising in the age of AI. As automation accelerates across marketing, media, and communications, she argues that being human, authentic, and culturally aware will become the ultimate competitive advantage. A no-nonsense conversation about entrepreneurship, independence, brand relevance, and building a business that lasts in a rapidly changing world.

Timestamps:

00:00 Intro

04:38 Starting a PR business

10:08 The role of PR in modern marketing

17:54 Celebrity partnerships and brand collaborations

32:28 The importance of flexibility and client relationships

42:24 The reality of entrepreneurship

51:03 Successful celebrity brand partnerships

58:00 The future of PR and female founders

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Find out more about GTN Consultancy here:

All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk

What if the future of food isn’t bigger, faster, and more centralised, but local, decentralised, and community-powered?

In this episode of the All About Business podcast, James is joined by Pete Russell, Founder of Ooooby and Co-Founder of DECENT, to explore how technology, ethical entrepreneurship, and optimism can transform the global food system from the ground up.

Pete shares his journey from running a highly profitable industrial food business to building one of the UK’s leading local food platforms, connecting independent farmers and producers directly with their communities. The conversation dives deep into the realities of entrepreneurship, scaling purpose-led businesses, and the challenges of building alternatives to industrial food supply chains.

A key theme of the episode is steward ownership, a business model that separates profit from control. Pete explains how steward ownership protects mission, prevents mission drift, and ensures long-term impact over short-term returns, offering a compelling alternative to traditional shareholder capitalism.

James and Pete also explore the future of commerce and AI, with Pete presenting a bold vision of a shift from the attention economy to the intention economy. As artificial intelligence reshapes how we discover and buy products, Pete argues that traditional marketing and advertising may become obsolete, replaced by systems that prioritise values, trust, and genuine human needs.

Timestamps

00:00 Intro

02:03 Meet Pete Russell: The Visionary Behind Oooby’s Food Revolution

03:06 What Is Oooby? Decentralizing the Global Food Supply Chain

06:25 Farm-to-Table Logistics: How Oooby Empowers Local Farmers

10:12 The 1.9% Disruptor: Why Low-Margin Tech is Saving Small Farms

14:45 Debunking the Myth: Why Local Food Costs Less Than Supermarkets

19:30 The Awareness Gap: Why Traditional Food Systems Still Dominate

27:05 17 Years of Resilience: Pivoting Through Near-Death Business Challenges

33:40 The Software Pivot: Solving the Logistics Nightmare of Local Food

40:00 Future of Food: AI, Agentic Commerce, and Decentralized Platforms

56:15 What wakes you up on a Monday?

Follow James Reed on Linkedin

Follow Pete Russell on Linkedin

Find out more about Oooooby and how to sell local food online

All About Business is brought to you by Reed Global. Learn more HERE

This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk