Sam Nebel is the Co-Founder and King of All Wipes of goodwipes, a bold and eco-conscious hygiene company revolutionizing how people wipe their butts. With a mission to break taboos and elevate the toilet paper aisle,

Goodwipes offers flushable wipes that empower people to feel fresh, clean, and GOOD. Prior to launching the company, he was a franchisee at Complete Nutrition, the fastest-growing wellness retail chain in the U.S. He also co-founded Party Degree, a collegiate nightlife agency that brought marquee EDM and hip-hop talent to campuses across the Southeast. A graduate of Florida State University with degrees in Finance and Entrepreneurship, Sam has scaled goodwipes from a grassroots idea into a nationally distributed brand, now on shelves in Target, Walmart, Kroger, and many more.

He is also an active industry advocate, serving on the board of the Responsible Flushing Alliance, where he champions sustainability and product standards for flushable wipes.

Beyond the brand: Sam is an award-winning ceramist, occasional trail runner, and spearfisherman. He’s a proud FUNCLE to his nephew Noah and niece Lila, an enthusiastic home cook (beta), and a lifelong learner who brings energy and curiosity to everything he does.

Ant Cousins began his journey 25 years ago in technology roles for the British Ministry of Defence but quickly moved to Public Relations where he provided media advice to UK Forces in Iraq and Afghanistan countering Taliban propaganda. This experience led him to roles in Counter-Terrorism for the UK Home Office, where he focused on combatting Al-Qaeda's propaganda, and later to the Middle East during the Arab Spring or ‘Social Media Revolution’. In 2014 Ant started working exclusively in leadership roles in AI-focused startups, resulting most recently in him leading Factmata, an AI startup focused on detecting misinformation, through to an acquisition by the global Comms & PR tech provider, Cision. In May Ant joined Meltwater as VP of Product in charge of AI and Data.

Ant is an accredited PR practitioner, member of the UK All Party Parliamentary group on AI, Chair of the Associated for the Measurement and Evaluation of Communications (AMEC) Tech-Hub and featured in PRWeek's 'Dashboard 25' in ‘23, ‘24 and ‘26. Quoted in The Times, Forbes, BBC, TechRound, PRWeek, PRMoment and others on the topic of AI, communications and misinformation.

Steph Lager is the co-founder, CEO, and Executive Creative Director of Mango Creative Co, an award-winning creative agency that helps brands find the sweet spot between powerful, authentic brand storytelling and high-impact performance.

Steph has worked as a copywriter, creative director, brand and creative strategist for over 13 years, defining brand voice and leading creative work for some of the world’s most loved startups and billion-dollar brands. Her work has shaped brands like hims & hers, Milk Bar, Yelp, Kindred, Dame, End Well, Hey Jane, Aspen Dental, and Lovet.

She also owns an LA-based hat brand, We’ve Hat It, is a Real Time Academy Judge for the Shorty Awards and Shorty Impact Awards, as well as 8x Shorty Award Finalist, Shorty Impact Award winner, and Vetty Award Winner.