Sam Moffett, founder of Moffett Automation, shares what it really takes to build a world-class, high-stakes business where failure simply isn’t an option . From growing up inside a family manufacturing company in rural Ireland to delivering fully automated warehouse systems for some of the world’s biggest operators.

Sam explains the fundamental shift from selling products to selling outcomes, and why, in his world, customers don’t care about features - they care about certainty. When a warehouse goes down, the cost can be millions per day, and that reality shapes everything from how Moffett Automation sells, builds, installs, and supports its systems.

The conversation explores the pressures of scaling a complex technology business, the early pain of winning trust as a young founder, and the responsibility that comes with having your name above the door. Sam talks candidly about projects that didn’t go to plan, why honesty matters more than short-term wins, and how standing by customers, especially when things go wrong, became a defining principle of the company.

We also dig into the human side of growth: balancing a global business with family life, the personal cost of constant travel, and why Sam is determined to scale without losing control, quality, or values.

🎧 In this episode, you’ll learn:
– Why selling solutions beats selling products
– What it means to build systems where failure isn’t an option
– How trust and responsibility shape long-term customer relationships
– The challenges of scaling complex technology from a rural base
– Why honesty can cost you in the short term — but pays off over time
– How Sam balances global growth with family life and personal values

⏱️ Chapters

00:00 — Introduction
02:10 — What Moffett Automation actually does
05:00 — Selling outcomes, not products
11:00 — The pressure of building systems that can’t fail
14:30 — Early mistakes, hard lessons & earning trust
21:00 — Scaling without losing control or quality
27:45 — Honesty, integrity & walking away from bad deals
33:00 — Leadership, competitiveness & decision-making
40:00 — Motorsport, mindset & performance under pressure
48:15 — Recognition, credibility & Entrepreneur of the Year
55:45 — Family, balance & the personal cost of growth

Whether you’re building a technology company, scaling a high-risk operation, or leading a business where trust is everything, this episode offers grounded, hard-earned insight into what sustainable growth really demands.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube.
👇 Full episode link in the comments.

Tim Sparsis, founder of The Attic Company, shares an honest account of what it really takes to grow a trade business from the ground up — from arriving in Ireland with an old van and borrowed money to building a company that now delivers hundreds of projects every year.

Tim talks openly about the early days of doing everything himself, the fear of hiring when cash was tight, and the moment he realised that staying “on the tools” was holding the business back. He explains why scaling meant going backwards to go forwards, how systems and people unlocked growth, and why letting go was the hardest — but most important — leadership shift he made.

The conversation also explores the human side of building a business: mental health, burnout, and the role running and fitness play in helping Tim switch off, think clearly, and build something sustainable over the long term.

🎧 In this episode, you’ll learn:
– How Tim moved from doing everything himself to leading a scalable business
– Why most founders think they can’t afford their next hire — and why that mindset holds them back
– What “going backwards to go forwards” really looks like in practice
– How systems and operations enable growth in a trade business
– Why stepping away from the tools was the turning point
– The importance of balance, mental health, and sustainability as a founder

Whether you’re building a trade business, scaling a service company, or navigating the transition from operator to leader, this episode offers practical, hard-earned insights into what sustainable growth really requires.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube.
👇 Full episode link in the comments.

Business leader and entrepreneur Pádraig O’Céidigh shares a deeply reflective conversation on success, stress, and the question most people never stop to ask: what is enough?

Drawing on decades of experience in business and life, Pádraig speaks candidly about decision-making under pressure, the hidden cost of ambition, and why many of the richest people he knows are not happy. He introduces the idea of a personal “safe harbour” — a way of making life and business decisions that prioritise perspective, values, and long-term wellbeing over constant growth.

This is not a hustle story. It’s a conversation about wisdom, restraint, and learning to recognise when more is no longer better.

🎧 In this episode, you’ll learn:
– Why financial success doesn’t guarantee happiness
– What Pádraig means by asking “what is enough?”
– How stress and ambition can quietly take over your life
– A practical framework for making difficult decisions
– Why perspective matters more than momentum
– How life experience reshapes how you define success

Whether you’re a business builder, leader, or simply someone questioning the pace and pressure of modern work, this episode offers a rare, grounded perspective on success — and what it should actually serve.

🎧 Listen now on Spotify, Apple Podcasts, or YouTube.
👇 Full episode link in the comments.