Intro to the Value Stick. What is Value? What is Design? cover art

Intro to the Value Stick. What is Value? What is Design?

Intro to the Value Stick. What is Value? What is Design?

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Clark dives into how we use the value stick to understand value and design. This episode includes a discussion of:

  • What is Customer Utility
  • How we see resources consume
  • Value as Surplus Utility
  • Design as the processes of innovating new solutions to customer needs that provider greater utility or lower resource consumption for increased value. Synergy is a major component
  • A look at the entire system and sharing surplus value


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