Intro to the Value Stick. What is Value? What is Design?
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About this listen
Clark dives into how we use the value stick to understand value and design. This episode includes a discussion of:
- What is Customer Utility
- How we see resources consume
- Value as Surplus Utility
- Design as the processes of innovating new solutions to customer needs that provider greater utility or lower resource consumption for increased value. Synergy is a major component
- A look at the entire system and sharing surplus value
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