What really turns listeners into clients?

In this episode, Jessica sits down with longtime entrepreneur, SaaS founder, author, and podcasting OG Lynette Young to unpack exactly how she attracts high-quality coaching clients through podcasting, storytelling, and consistent long-form content—especially while navigating a major business shift.

Lynette is the creator of the 7 Seas Framework, a cyclical model for the stages of business growth she has refined since 1999. She is also the host of The Entrepreneur’s Voyage podcast and one of the earliest podcasters in the iTunes directory, landing six figures in sponsorships before most people even knew what podcasting was.

Together, Jessica and Lynette dive into:

1. How Lynette is reinventing her business while expanding from SaaS into coaching and consulting
2. Why podcasting beats short-form content for deep trust and authority
3. The importance of consistency and keeping promises to your audience
4. How sharing your “messy middle” activates buyers already in your world
5. Why storytelling attracts the right clients and repels the wrong ones
6. Lynette’s strategy for using multiple podcast formats and fast publishing cadences
7. Turning your existing audience into your best source of new clients
8. What type of entrepreneur Lynette works best with
9. How vulnerability and real-time sharing build credibility, not weaken it

This episode is a must-listen for coaches, consultants, and entrepreneurs who feel stuck, are navigating change, or want a more authentic way to grow their client base through podcasting.

Connect With Lynette

Visit 7seasvoyage.com to explore:

1. The Entrepreneur’s Voyage podcast
2. Lynette’s articles and resources
3. Her new course, Entrepreneur’s Quick Start
4. A 30-day emergency business triage for entrepreneurs who need to stabilize revenue fast

Ready to Get Booked on Podcasts?

If you are ready to turn podcast interviews into real clients, head to interviewconnections.com and book a discovery call.

Jessica and her team would love to help you get in front of the right audiences and grow your business through podcast guesting.

In this episode of the Interview Connections podcast, Jessica sits down with Laura Wright to unpack the power of podcasting both as a guest and a host, for growing a coaching business. Laura shares her insights on how she's using podcast interviews to build her list of prospective clients and expand her mastermind programs.

Who is Laura?

Laura A. Wright is a coach and business consultant who transforms overworked and underpaid business women into seven-figure empire builders by creating structure in their business and showing them how to completely reframe how they think about their business model.

In the past 20 years, Laura has closed over $43 million in sales, sold over $47 million worth of goods and services, helped 4,800 artists sell tens of thousands of dollars worth of work, sold and filled multi-million dollar events and turned over 6-figure profits in real estate.

She is the founder of EPIC at sales and is responsible for over 200 women reaching their fullest income. Laura believes that when smart women hold true wealth, that is how we change the world. She is committed to helping brilliant-minded women who have amazing service to give to the world understand how to do it in a way that has them at their highest potential and making the most amount of money. Her big desire is for women to create their own economy.

Tune in for a lively conversation that covers not only the strategy behind leveraging podcasts for lead generation but also the art of making a sales pitch feel natural and inviting. If you’ve ever wondered how to convert listeners into clients without the sleaze factor, Laura has some gems to share. Don't miss it!

Links:

Laura’s LinkedIn: https://www.linkedin.com/in/epicatsales/

Laura’s website and free book: https://epicatsales.com

Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/

Join me for this solo episode to hear what's going on behind the scenes at Interview Connections.

Ready to turn podcast interviews into dream coaching clients? Go to https://interviewconnections.com/