Episode 6 of Inside the Pipeline brings one of the UK's most exciting voices in SaaS sales to the throxy office. Holly Allen is the Founding Account Executive for UK&I at FullEnrich - a platform helping sales, RevOps, and marketing teams enrich professional emails and mobile phone numbers through waterfall enrichment across 15+ data sources.

Holly's story is one of the most honest you'll hear in sales. Six months before this conversation, she was ready to quit the industry entirely. Today, she's closing the biggest deals of her career and building a personal brand that has decision-makers coming directly to her on LinkedIn.

In this episode, Tristan and Holly get into what it really takes to turn things around - the mindset shifts, the self-belief, and the practical stuff that moves the needle. They talk cold calling, growing a LinkedIn audience and harnessing it for sales, why your data provider might be quietly killing your connect rates, and how Holly went from struggling to build pipeline to consistently hitting call-to-connect rates that most sales teams can only dream of.

If you're in sales and wondering how you can harness your personal brand to beat your targets every month, this one's for you.

Next up on Inside The Pipeline is Georgie Candy from PROfounders Capital, who joined the firm in 2024. Georgie qualified as a lawyer at Allen & Overy, where she worked on a number of insurtech deals. After taking part in an early Harvey AI pilot, she was inspired to make the move into venture.

This was a thoroughly enjoyable conversation, and we’re grateful to Georgie for taking the time to speak with us.

Throxy are very excited to welcome Oscar Lanzendorf from ElevenLabs as our next guest on Inside The Pipeline!

Many of you will have heard of ElevenLabs. Having grown from zero to $300M ARR in just three years, now valued at $6.6BN and with a team of 400, they’ve become a dominant force in the voice AI space.

Oscar himself has had a fascinating career, having worked at Nico Rosberg Ventures before joining ElevenLabs just under a year ago.

In the podcast, Tris and Ben speak with Oscar about hyper-growth cultures, the ultra-competitive ElevenLabs application process, GTM strategies in 2026, and many other interesting and exciting topics.

We’re very appreciative of Oscar’s time, so thank you for joining us, Oscar!

If you’d like to message him after listening, his LinkedIn messages are open — just please leave a note to let him know why you’re getting in touch.

Enjoy!

Episode 3 of Inside the Pipeline brings one of Norway’s finest, Christopher Mjelde, to the Throxy offices for a fascinating conversation.

Having been through Y Combinator a couple of years ago, Chris has been quietly building his latest venture, Kenobi, in stealth mode. The release of this episode neatly coincides with the initial launch of Kenobi’s automatic website modifier, which gives every website visitor a personalised page based on their characteristics.

We also spoke about the tricky parts of founding a business: getting rejected, pivoting, letting employees go.

It was a very natural and open conversation, and we thank Chris for coming in and spending time with us to record!

Next up on throxy's Inside The Pipeline is Amelia Miller! Many of you will know Amelia from her recent (and very successful) visit on the famous BBC business pitch TV show Dragons' Den.

On the show, Amelia and her co-founder sister Lydia managed to secure investment from the one and only Steven Bartlett. However, the days after the podcast weren't exactly as expected...

We hosted Amelia in our office in Marleybone at the start of November 2025, just days after her episode of Dragons' Den was released.

During the interview, we talked about the methods Amelia has put in place to fire up her LinkedIn account, getting eyeballs on the Ivee mission. Amelia also spoke about how Ivee is re educating a crucial segment of the workforce in the wake of AI.

Enjoy!

Our first guest is Will Bennett from Seedcamp.

Will's background is rare. He was an operator at Fuse Energy ($5bn valuation), and now he's investing at Seedcamp. The dual perspective of having been a builder and a backer gives him a lens most people don't have. Seedcamp was an early backer of global fintech company Revolut, as well as the UK's #1 AI company, Synthesia, so Will is perfectly placed for a perspective on the underlying trends in venture capital.

We talked about where he sees growth right now (interesting conversations on deep tech), what patterns are consistent in successful founders and honestly, some stuff that went completely off on a tangent, in a good way.

Enjoy!