How does a business owner go from local race fan to sponsoring Tim McCreadie, Boone Briggs, the World of Outlaws, and the Lucas Oil Late Model Series? In this episode of the Dirt Parlor Podcast, Dave Warren of Dave Warren Powersports shares the incredible story behind his rise in dirt racing sponsorship and how one powerful "pay it forward" moment with the Briggs family changed everything.

We break down the business side of dirt late model racing, including how sponsorship really works, how drivers can attract marketing partners, and why social media, Dirt Vision, and FloRacing are changing the future of racing exposure. Dave explains how he helped grow Tim McCreadie's brand, built meaningful partnerships like Kawasaki with World of Outlaws, and why consistent marketing and engagement matter more than ever in today's racing world.

This episode is a must-watch for racers, sponsors, promoters, and fans who want a behind-the-scenes look at how dirt racing is funded and how the sport continues to grow. From Raceway 7 memories to crown jewel events, this is a deep dive into the passion, business, and relationships that fuel dirt late model racing.

Subscribe for more dirt racing interviews, World of Outlaws content, Lucas Oil Late Model coverage, and exclusive racing stories.

🔥 Shoutout to Our Sponsors: A huge thank you to Hoker Trucking, Nutrien, Bodies by Skinny, Millard Parker-Millard Family Chapels, Checkered Customs, Hotrod Septic Treatment, Ace Doran Hauling & Rigging and FK Rod Ends for their support. Your commitment fuels the passion, competition, and community that make dirt racing great!

🎧 Available on Apple Podcasts, Spotify, and YouTube.