Episode 351 hosts Sara Lavis (Registered Nurse from Perth, Australia)

In this episode we discuss how to best integrate skin treatments and devices into your aesthetic clinic or medispa - with a focus on NanoFractional RF technology by Venus.

Our conversation highlights some of the key tools to patient conversion when it comes to skin treatments - including a systematic consultation and having tools to examine skin quality objectively. Sara outlines the modalities she uses in her clinic and explains how and why she chose these devices. She then shares her insights about NanoFractional Radiofrequency using the Venus Versa Pro platform. We discuss the indications for it, ideal patient selection, the procedure and expectations. We also cover the concept of 'stacking' treatments with RF including polynucleotides, exosomes, PRP and insulin.

00:00 Introduction
01:39 Meet our Special Guest: Sara Lavis
05:42 Holistic Skin Shift
07:00 Learning Skin Confidence
09:46 Clinic Team And Workflow
10:49 Skin Assessment Tools
12:46 Non Pushy Skin Conversations
15:46 Devices In The Clinic
17:16 Choosing The Right Device
19:36 RF Basics And Candidates
23:32 Venus Versa Heads Explained
25:34 Multimodality Business Logic
28:16 RF Treatment Journey
31:03 Surface RF Explained
31:25 Ablation Vs Coagulation
32:13 RF Vs CO2 Downtime
33:03 Stacking Polynucleotides
34:16 All Skin Types Safety
35:02 Under Eye Skin Prep
36:06 PRP Exosomes And Insulin
38:02 Pores Texture And Resurfacing
39:06 Pigment Protocols And Melasma
41:44 Overtreatment Scope And Referrals
44:24 Consumables Pricing And Timing
47:34 Vendor Support And Upgrades
50:35 Clinic Future And Acne Bridge
53:30 Why Stacking Works
55:55 Wrap Up

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Episode 350 hosts Max Hayward (Co-Founder at Aesthetic Nurse Software) from England, UK.

In this podcast we talk about the evolution of an all-in-one clinic management platform for medical aesthetics professionals - Aesthetic Nurse Software. Max explains the origins of ANS and how he and their developer solved his mother's need for a better clinical notes and documentation solution.

We cover why having a proper patient journey mapped out leads to better compliance and how ANS has been adapted for both UK and the Australian requirements. We cover ANS's key features and how it has evolved with beta testing and user feedback. Tools we touch on include automations, rich reporting features, segmentation, email marketing, memberships and Klarna/Afterpay functionality.

00:00 Introduction
00:31 Max Hayward
02:17 Origin Story With His Mum
04:13 Working Mother Son Duo
07:02 Compliance First Design
08:58 Paper And Phone Risks
12:14 Australia Regulation Tweaks
13:44 Simple Yet Powerful UX
16:21 Building And Feature Growth
19:35 Naming Beyond Nurses
21:18 Automation Reports Marketing
23:46 Consultants And Retention Metrics
25:13 Measuring Patient Retention
26:02 Trial and Error Growth
26:47 Memberships for Recurring Revenue
29:35 Compliance and S4 Limits
31:42 Product Feedback Loop
33:50 Security and Support Promise
35:29 Buy Now Pay Later Options
36:57 All in One Feature Recap
37:49 AI for Data Insights
39:30 Chatbots After Hours Leads
41:20 US and Canada Expansion
42:21 Switching Systems Data Import
43:54 Pricing Plans and Offer
45:28 Wrap Up and Events

IA Listeners can get a free trial of ANS by clicking this link (& please click IA Podcast as the referrer!)

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Episode 349 hosts Dr Kami Parsa (Oculoplastic & Reconstructive Surgeon) from Beverly Hills, California.

Kami joins us in the 33nd chapter of our series called 'The Injector Diaries'. These episodes feature in depth conversations, stories and experiences from injectors around the globe.

Each injector brings their own unique take on things and we showcase every level of type of injector, from newbies to masters. We'll explore how and why they chose to inject, why they favour using certain products, look under the hoods of their clinics and aim to inspire our injector listeners.

00:00 Introduction

00:36 Meet Dr Kami Parsa

01:56 From Iran To Medicine

05:43 Oculoplastics And Early Fillers

08:31 Beverly Hills Practice Roots

10:11 Fat Grafting Shapes Technique

12:08 Filler Complications Era

12:47 What His Practice Looks Like

14:52 Not Anti Filler

18:58 Future Of Aesthetics

22:21 Nutrition And Inflammation

26:58 Injury Sparks Healing Deep Dive

30:38 Biohacking Finds Heart Blockage

33:19 Surgery Recovery Mindset

34:56 Wellness Advice Basics

37:11 Cholesterol Genetics Statins

39:34 Fear Practice Logistics

42:54 App Competition Break

43:48 New Work Life Balance

45:02 Book Nutrition In Practice

47:33 Surgery Nutrition Supplements

51:10 Injector Favorites Safety

54:28 Tech Ultrasound MRI Future

58:22 Wrap Up Next Episode Tease

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Episode 348 (Part 1) hosts David Moatazedi (President & CEO of Evolus from California, USA).

In this podcast we cover Evolus' global vision and strategy - based on shifting from a traditional pharma model toward "performance beauty".

Our conversation with David discusses market differences by country, rapid trend cycles and the need for continuing clinical evidence. We address the drop in global HA fillers, macroeconomics, pipeline strategy and future modalities.

00:00 Aesthetics Industry Shift Ahead
00:52 Show Introduction and Two-Part Format
02:14 Meet David and the Evolus Story
03:35 Evolus' North Star for Growth
05:08 Beauty Lens vs Medical Risk
08:34 How the Industry Is Maturing Worldwide
10:36 Hype Cycles and Long-Term Staying Power
13:56 The "Natural Look" and Trend Drivers
17:37 Why Evolus Went Public
19:34 Macro Risks and Pipeline Bets
22:21 The Future of HA Fillers
22:48 Why HA Fillers Have Slowed Down
24:12 Rebranding the Filler Category
26:22 Staying Customer-Centric
28:53 The Next Waves of Innovation
31:49 Robots and AI Injectors
33:05 Helping Clinics Grow
37:31 Launching in Australia
38:45 What Aesthetics Could Look Like in 2035
41:33 Pipeline Updates and New HA Technology
43:07 Wrap-Up and Where to Watch

Part 2 will be available on our new app IA Community for free very soon!

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ALL OF OUR OTHER LINKS & CONTACT INFORMATION:

CLICK HERE

Episode 347 showcases our hosts Dr Jake Sloane & David Segal

We're proud to finally reveal the launch of our long-awaited project 'IA Community' - the social media app for aesthetic professionals!

This project has been years in the making and we've spent the last 18-months secretly building a platform designed for you guys. In this podcast we discuss the background to IA Community and why aesthetic professionals should download it. We touch on the main features of the app including:

• Member profiles and powerful networking features
• Live Chat groups for instant connection, networking, support and advice
• Our podcast library - every episode is available to stream, new search features and the ability to like, comment and continue the podcast conversations in the app
• Introducing our new Exclusive Episodes - podcast that can't be found on any other podcast app
• Our Aesthetics Newsfeed - showcasing global features, stories and insights
• Conference Diary - information and ticket booking links for every major event event + secret event chat groups
• Partner spaces - showcasing the best brands in aesthetics
• IA-Gram - our very own HCP-only social media feed
• Business Education - Learn to understand your numbers
• And much, much more

Look our for our HUGE launch competition tonight at 7pm on Instagram!

00:00 Introduction
01:21 Why Build Our Own Platform
01:58 From Patreon To IA Community
04:35 Who It's For And Compliance
07:22 Verification And Transparency
09:36 Launch Giveaway Details
11:45 Why Join The Community
14:34 Safe Space Beyond Social Media
16:19 Membership Tiers Overview
16:43 Podcast Hub And Exclusives
18:25 Newsfeed And Conference Diary
21:02 Networking Over Content
21:29 Podcast Q&A Features
22:29 IA Gram Case Sharing
25:29 Member Directory Map
26:26 Partner Spaces Explained
29:18 Live Events Inside App
30:31 Business Tier Tools
32:55 AI Summaries And Notifications
34:58 Premium HCP Chats
36:46 Clinical Library With AI
38:47 Pricing And Memberships
39:53 Competition And Farewell

30 DAY FREE TRIAL OF IA COMMUNITY (FOR HEALTHCARE PROFESSIONALS)

30 DAY FREE TRIAL OF IA COMMUNITY (FOR BUSINESS OWNERS/NON-CLINICAL PROFESSIONALS)

ALL OTHER IA LINKS & CONTACT INFORMATION

Episode 346 hosts Lucas de Siqueira (Cosmetic Physician from Melbourne, Australia)

We discuss the purpose of cadaver learning for injectors and how these courses are typically run. Lucas explains his background in anatomy and how he became a cadaver course educator. We highlight how this type of learning is usually run, with interactive practical sessions that incorporate practical injectable concepts and techniques.

Importantly we also cover the themes of ethics, the respectful handling of donated human tissue and recognising how special this resource is. We end with details of the upcoming cadaver course linked to the AAS conference in Perth, Australia in May.

00:00 Introduction
01:14 Meet Dr Lucas de Siqueira
04:13 From GP To Injectables
06:19 Who Can Teach Cadavers
07:31 Medical School Dissection Days
10:34 Fresh Vs Preserved Specimens
13:43 What Cadaver Workshops Teach
20:54 Creating A Safe Learning Space
24:26 Changing Clinical Practice
25:05 Anatomy Meets Technique
26:47 Depth Over Memorization
27:51 Dissection Makes It Stick
28:54 Course Logistics Explained
32:02 Pre Reading For Success
33:14 Hands On Injection Practice
34:47 Beginners Vs Experts
36:30 Respecting Donated Specimens
40:52 Culture And Cadaver Ethics
43:00 Preparing For The Shock
45:47 Alternatives To Cadavers
48:05 Booking And Final Takeaways
50:20 Outro And Social Links

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