Informed: the podcast for LinkedIn® users cover art

Informed: the podcast for LinkedIn® users

Informed: the podcast for LinkedIn® users

By: John Espirian
Listen for free

"Informed" is for you if you'd like to understand more about how LinkedIn works so that you can be an effective user of the platform. It's hard to know whom to believe with so many self-appointed gurus out there telling you the latest hacks for going viral and earning 7-figure deals. And even LinkedIn's own publications often don't speak to the reality of using the platform. But for those who see past superficial promises and sanitised reports, this podcast provides evidence and thoughtful opinion. With a track record of more than 10 years of sensible, no-nonsense advice about honest best practice for LinkedIn, Informed is a trusted source of insight by many thousands of regular listeners. The show was created by Mark Williams, who's affectionately known as "Mr LinkedIn". Mark retired in late 2025 and handed over the reins of the show to John Espirian, the relentlessly helpful® LinkedIn nerd. John is a LinkedIn trainer and consultant, the founder of the Espresso+ community, the creator of the UpLift Live conference (the UK's original event dedicated to LinkedIn best practice), and the author of the personal branding handbook Content DNA. John's reputation is for getting to the point and for not being a salesy douche canoe, so you can expect short, sharp episodes with zero ads or sponsored slots. This also is NOT an interview show, so if you've read this far then please don't pitch yourself for a guest appearance. However, you're welcome to get in touch if you have a LinkedIn question you'd like John to cover on the show. (To do that, search for the "Informed podcast" company page on LinkedIn and send a message.) This podcast is not affiliated with, endorsed by or approved by the LinkedIn® corporation. John Espirian is an independent trainer and does not work for LinkedIn® – while it would be great to have LinkedIn's endorsement, the show's independence from the corporation means you, the listener, are never fed an airbrushed political spiel.John Espirian Economics Marketing Marketing & Sales Personal Development Personal Success
Episodes
  • 495. Creator Marketplace and company page collaborations

    495. Creator Marketplace and company page collaborations
    Jun 20 2026

    Postbag

    Lionel Guerraz voice note about content reach

    Come to UpLift Live Nano Bristol on 17 September 2026 – a chance to ask your LinkedIn questions direct to me and get yourself a live LinkedIn profile review!

    Creator Marketplace and company page collaborations

    Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

    Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
    Show More Show Less
    9 mins
  • 494. GIFs and games

    494. GIFs and games
    Jun 11 2026

    Voice notes with feedback from Nigel Cliffe and Meena McDonald

    Native GIF support in LinkedIn comments

    Wend game

    Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

    Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
    Show More Show Less
    8 mins
  • 493. Who is looking at your content?

    493. Who is looking at your content?
    Jun 6 2026

    Discovery analytics for in and out of network viewers

    Should you comment on content where you don't expect to reply?

    Why you shouldn't delete AI comments on your posts

    Why you shouldn't use "comment X to get Y"

    Video tab arrives on mobile

    Solo and small business owners: join the Espresso+ community to improve your LinkedIn and online presence. Find out more at jesp.me/join

    Support the show: Informed is not sponsored, so all production and hosting is self-funded. To make a small donation, go to jesp.me/informed-tip – thanks!
    Show More Show Less
    12 mins
adbl_web_anon_alc_button_suppression_t1
No reviews yet