Why Connection Is the Foundation of Every Great Business with Ryan Lang

Most businesses don't fail because of bad products. They fail because the people running them skip the foundation and go straight for the tactic.

In this episode, Ryan Lang, CEO of Empire Partners and host of the Path to Mastery podcast, shares how he went from an eight-figure oil and gas career, a marriage on the verge of collapse, and 75% travel to building a business rooted in genuine connection, heart-centered sales, and scalable impact.

We also explore how the BANK® Methodology fits directly into high-ticket sales, special forces sales teams, and shortening the sales cycle to create the kind of business velocity that changes everything.

Watch the Influence Unlocked podcast and discover why the entrepreneurs who win long-term are the ones who master the human side of sales before anything else.

Ryan Lang is the CEO of EMPIRE Partners and a highly sought-after performance coach and consultant. He helps establish business owners, coaches, and thought leaders transform from elite practitioners to transformational leaders by building businesses on five critical pillars instead of one wobbly leg. Over 20 years, he has guided 1000+ professionals to predictable, profitable growth using his Whole Performance Coaching methodology—combining sales mastery, strategic marketing, and human optimization principles that create lasting stability.

Connect with Ryan Lang!

Instagram: https://www.instagram.com/realryanlang/

LinkedIn: https://www.linkedin.com/in/ryan-lang-b46a545b/

Facebook: https://www.facebook.com/ryan.lang.984

Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.

Connect with Cheri Tree.

Instagram: https://www.instagram.com/cheri.tree/

Facebook: https://www.facebook.com/CheriTreeBANK

LinkedIn: https://www.linkedin.com/in/cheritree/

Know more about Codebreaker Technologies.

Website: https://codebreaker.ai/

Facebook: https://www.facebook.com/codebreakertech

Instagram: https://www.instagram.com/codebreakertech/

Get your free BANK® Assessment here: crackmycode.com/free

Why Great Marketing Starts With Understanding People with Willa Kammerer

What if the reason your funnel isn't working has nothing to do with your offer, and everything to do with your messaging?

In this episode, Willa Kammerer, founder of Firestarter Funnels, explores what happens when personality science meets digital marketing. She shares how she went from building high-production brand campaigns for institutional clients to helping entrepreneurs simplify their entire brand and tech presence into one aligned, high-converting system. We also unpack how BANK® can be layered into funnels, ad sets, and sales conversations to speak directly to each personality type and dramatically increase conversion rates.

Watch this episode of Influence Unlocked and discover how to stop trying to be all things to all people and start building marketing that actually connects.

Willa Kammerer believes in the power of brand and business to transform lives—because she lived it. As a lifelong entrepreneur and storyteller, she has built brands for Ivy League institutions and visionary entrepreneurs, and used the same strategy to rebuild her own life after divorce—with a newborn on her hip and a business as her lifeline.

Whether she's leading her agency, Firestarter Interactive, partnering with clients inside Firestarter Brand Accelerator, or writing her first book—her mission is the same: to help bold, brilliant people step into their next level with clarity, strategy, and a brand that opens doors.

Connect with Willa Kammerer.

Website: https://willakammerer.com/

Instagram: https://www.instagram.com/willakammerer/?hl=en

LinkedIn: https://www.linkedin.com/in/willakammerer/

YouTube: https://www.youtube.com/c/WillaKammerer

Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.

Connect with Cheri Tree.

Instagram: https://www.instagram.com/cheri.tree/

Facebook: https://www.facebook.com/CheriTreeBANK

LinkedIn: https://www.linkedin.com/in/cheritree/

Know more about Codebreaker Technologies.

Website: https://codebreaker.ai/

Facebook: https://www.facebook.com/codebreakertech

Instagram: https://www.instagram.com/codebreakertech/

Get your free BANK® Assesment here: crackmycode.com/free

Influence Isn't What You Think It Is with Michael Bernoff

You don't have to live the life you currently have if you talk and think differently.

Today, Michael Bernoff, President and Founder of the Human Communications Institute and a recognized leader in the personal and professional development industry, joins us for an in-depth conversation on the true secret to influence—and how his work through the Human Communications Institute helps individuals and organizations optimize the way they communicate, lead, and perform.

We'll also be cracking Michael Bernoff's code, revealing the three powerful words that instantly capture people's attention, and exploring the inspiration behind his book, Average Sucks.

Dive into this insightful episode to discover why Influence Isn't What You Think It Is, in this latest episode of the Influenced Unlocked podcast.

Michael Bernoff is the President and Founder of the Human Communications Institute, a leader in the personal and professional development industry. He works directly with individuals as well as corporate executives who desire to transform their corporate culture in an ever-changing marketplace. His passion for his work is limitless, and his dedication to positively impacting the world by empowering every individual is uncompromising.

During his own journey of self-discovery, Michael studied and modeled effective leaders recognized worldwide. He focused on their philosophies, strategies, and techniques that have consistently produced rapid and lasting change. By combining a variety of these proven disciplines and his own strategies, Michael has created his own programs that have enabled both him and his clients to overcome limiting beliefs and achieve a life beyond limits.

Visit his website!

https://michaelbernoff.info/

Connect with Michael Bernoff:

Instagram: https://www.instagram.com/michael_bernoff/

Facebook: https://www.facebook.com/MichaelBernoffFanPage

LinkedIn: https://www.linkedin.com/in/michael-bernoff-ba5a3a4b/

X: https://x.com/michaelbernoff

Get a copy of his book, Average Sucks: Why You Don't Get What You Want (And What to Do About It), on Amazon: https://www.amazon.com/Average-Sucks-Dont-What-About/dp/1544514514

Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary B.A.N.K. Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.

Connect with Cheri Tree.

Instagram: https://www.instagram.com/cheri.tree/

Facebook: https://www.facebook.com/CheriTreeBANK

LinkedIn: https://www.linkedin.com/in/cheritree/

Know more about Codebreaker Technologies.

Website: https://codebreakertech.com/

Facebook: https://www.facebook.com/codebreakertech

Instagram: https://www.instagram.com/codebreakertech/

Get your free B.A.N.K. Assessment here: crackmycode.com/free

Why People Buy: The BANKCODE® Explained with Cheri Tree & Esther Wildenberg

Opposites attract—and sometimes attack—but matching codes create powerful, lasting bonds.

In this very special episode, I'm sharing the mic with my wife, Esther Wildenberg, as we dive into the story of how we met and how the BANKCODE® spoke to her from the very first day we connected—when I was teaching the BANKCODE® at a conference in Amsterdam.

We discuss how this powerful code of influence® helps buyers truly know, trust, and like a business, how aligned personalities can transform relationships, family dynamics, and even parenting, and why the BANKCODE® assessments allow you to understand people faster and influence outcomes with greater clarity, connection, and impact.

Know how the BANKCODE® works in business and real life in this episode of the Influence Unlocked podcast.

Esther Wildenberg is a business strategist, executive consultant, and leadership expert dedicated to empowering women and creating a lasting impact. She is also the President & Co-Founder Codebreaker Technologies LLC and the author of the book "The Undermined Soul."

Visit her website!

http://www.estherwildenberg.com/

Connect with Esther Wildenberg:

Instagram: https://www.instagram.com/esther_wildenberg/

Facebook: https://www.facebook.com/esther.wildenberg.9

LinkedIn: https://www.linkedin.com/in/estherwildenberg1/

Cheri Tree is a bestselling author and keynote speaker, a globally recognized entrepreneur as the Founder, Chairman, & CEO at Codebreaker Technologies, LLC. She created the revolutionary BANK® Methodology and personal personality coding technology, helping businesses close more sales, enhance communication, and strengthen relationships.

Connect with Cheri Tree.

Instagram: https://www.instagram.com/cheri.tree/

Facebook: https://www.facebook.com/CheriTreeBANK

LinkedIn: https://www.linkedin.com/in/cheritree/

Know more about Codebreaker Technologies.

Website: https://codebreaker.ai/

Facebook: https://www.facebook.com/codebreakertech

Instagram: https://www.instagram.com/codebreakertech/

Get your free BANK® Assessment here: crackmycode.com/free