In this episode of In The Mix, Adam sits down with Emeka Ukaga from the California Masonry Council to discuss the future of masonry and why the industry has an incredible opportunity to lead conversations around resilience, sustainability, and innovative building design. Drawing on his background in architectural engineering and building policy, Emeka shares how organizations like the California Masonry Council are helping bridge the gap between technical expertise, education, and industry advocacy.

Together, they explore how masonry can play a critical role in addressing today's biggest building challenges—from wildfire resilience and energy efficiency to creative architectural design and long-term durability. They also discuss why stronger collaboration, better storytelling, and continued innovation will help position masonry as the material of choice for the next generation of construction.

In This Episode:

• How the California Masonry Council is advancing technical education, advocacy, and industry marketing
• Why masonry is uniquely positioned to meet today's demands for resilient and sustainable construction
• The role building codes and public policy play in shaping the future of the industry
• How architects and engineers can push the creative boundaries of masonry design
• Why wildfire resilience, durability, and long-term performance are becoming more important than ever
• The value of collaboration, mentorship, and knowledge sharing across the masonry community
• Why the industry must do a better job telling masonry's story to designers, owners, and the public

Connect with Emeka:
Website: https://www.californiamasonrycouncil.org/
LinkedIn: https://www.linkedin.com/in/ckukaga

Learn more about the Northwest Masonry Institute: https://masonryinstitute.com/in-the-mix

In this episode of In The Mix, Chantelle Roberts joins Adam live from the California Masonry Council Design & Expo to discuss one of the industry's biggest challenges: attracting and retaining talent. Drawing from her experience in both masonry and terrazzo, she shares insights on apprenticeship programs, the changing perception of trade careers, and why construction must evolve its culture to better support younger generations and women entering the workforce.

Chantelle also talks about the importance of collaboration, mentorship, and innovation in masonry, while highlighting the need for stronger industry storytelling around the value, versatility, and long-term benefits of masonry construction. This conversation offers a valuable perspective on how the industry can continue to grow and thrive.

In This Episode:

• Why apprenticeship programs are critical to the future of the masonry workforce
• The importance of recruiting younger generations into construction
• Creating opportunities for women to succeed in the masonry industry
• Why appreciation, mentorship, and leadership matter in retaining talent
• Why collaboration across contractors, designers, and industry organizations is essential
• How innovation and creativity can help expand the use of masonry materials
• The workforce challenges facing the industry and what organizations can do to address them

Connect with Chantelle:

LinkedIn: https://www.linkedin.com/in/chantellemroberts?utm_source=chatgpt.com

Website: https://masonry-concepts.com/

Learn more about the Northwest Masonry Institute:

https://masonryinstitute.com/in-the-mix

Ben Stapleton has spent more than two decades working at the intersection of real estate, sustainability, and innovation. As CEO of USGBC California, he leads one of the country's largest green building organizations, helping train thousands of industry professionals each year while advancing climate resilience, sustainable development, and low-carbon building solutions across the state.

In this episode of In The Mix, Ben joins Adam live from the California Masonry Council Design & Expo to discuss the future of resilient construction, rebuilding after natural disasters, and the role masonry can play in creating stronger, more sustainable communities.

Drawing from his work supporting wildfire recovery efforts across California, Ben shares lessons learned from rebuilding after devastating fires, how communities can better prepare for future disasters, and why building materials must be evaluated through a long-term lens rather than short-term environmental metrics. He also explores the growing importance of embodied carbon, transparency in construction materials, and why the masonry industry has a unique opportunity to tell a stronger sustainability story.

In This Episode:

• How USGBC California is helping communities prepare for and recover from wildfires
• Lessons learned from rebuilding efforts after major California fire disasters
• Why resilience should be a central focus of modern building design
• The role masonry plays in durability, wildfire resistance, and long-term sustainability
• Common misconceptions about embodied carbon and environmental product declarations (EPDs)
• Why life-cycle thinking matters when evaluating building materials
• How the 2028 Los Angeles Olympics are driving conversations around low-carbon construction
• The importance of transparency, innovation, and data in the future of the building industry
• What the masonry industry can do to better communicate its sustainability advantages

Connect with Ben:
Website: https://usgbc-ca.org/
LinkedIn: https://www.linkedin.com/in/benstapleton

Learn more about the Northwest Masonry Institute: https://masonryinstitute.com/in-the-mix