Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, longtime media executive, and now the founder of the Alliance for Trust in Media.

If you've listened to this podcast more than once, you've likely heard a recurring question: What would it take to get Americans over their political alienation? Would it help to clean up and diversify our media diets? Would it help to understand where the other side is coming from?

Today's guest thinks the answer might be to emphasize all we have in common as Americans, as neighbors, as friends. More important than the theory, perhaps, is that he actually tested this hypothesis in the field. Matthew Lewandusky is a professor at the University of Pennsylvania and the author of Our Common Bonds. Through a series of experiments described in the book, he tested whether reminding us of what we have in common, friendships,

Sports teams, patriotism, can reduce the instinct to demonize fellow citizens. Some approaches work well, others hardly at all. His findings are especially interesting to me because they're closely related to an Alliance for Trust project in Lancaster, Pennsylvania, exploring whether shared local history can help bridge political divides. So today, as we brace for the 250th anniversary of the nation's founding.

Let's dive into the power of our common bonds...

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, longtime journalist and media executive, now founder of the Alliance for Trust in Media.

When Eric interviewed Rob Sand last summer, his run for Iowa governor had more than a whiff of tilting at windmills. He remains the only Democrat to hold statewide elected office in a state that hasn’t elected a Democrat to the governorship in more than 20 years and that Trump carried in 2024 by 13 points.

Sand’s prospects have drastically improved. Nothing quixotic about it now. He has run a campaign that may be one of the most bi-partisan in the country, by accusing both parties as out of touch with Iowans. His Republican opponent, Zach Lahn, has vulnerabilities, including that he voted in Kansas until recently, allowing Sand’s campaign to label him a carpetbagger.

Which is why we decided to encore last summer’s interview. We’ll hear how Sand plans to persuade Republicans to cross party lines and vote for him. We’ll hear what personal qualities he thinks can bridge political divides and how, in his own life, he manages to avoid being trapped in the filter bubbles that make America’s media ecosystem so toxic to civil discourse.

Imagine an election in which the deciding principle isn't 'let’s choose the lesser of two evils', but rather, 'may the best man win'. What a concept.

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com

Welcome to In Reality, the podcast about truth, disinformation, and the media with Eric Schurenberg, longtime journalist and media executive, now the founder of the Alliance for Trust in Media.

When we talk about the information ecosystem on this podcast, you tend to focus on its public-facing parts, so journalists, social media platforms, influencers. But there is another player, one that acts behind the scenes: public relations.

Now, PR has always been kind of a wholesaler of information, connecting clients who can pay the PR firm to make them visible with journalists who need the content. Like everything else, PR has been turned upside down first by social media and now by AI. Today's guest is Brett Farmiloe, co-founder and CEO of Featured, which uses AI to help do what PR associates used to do and still do to some extent.

Full disclosure, what brought Brett to my attention is that Featured is also the company that brought back Help A Reporter Out, known by its acronym HARO, the service that journalists of Eric's generation used religiously. Brett operates at a fascinating point in the evolution of the attention economy, where reputation once built by journalists and PR, then shaped by algorithms, is now increasingly at the mercy of what AI models say.

01:40
Introduction to Featured and HARO

03:46
Reviving HARO: Trust and Quality in PR

07:11
The Role of AI in PR and Media

09:55
Navigating Native Advertising and Content Creation

12:46
The Freemium Model and Revenue Generation

15:39
Legacy Media vs. New Media in the Information Ecosystem

17:59
The Importance of Sharing Knowledge

Website - free episode transcripts
www.in-reality.fm

Alliance for Trust in Media
alliancefortrust.com

Produced by Tom Platts at Sound Sapien
soundsapien.com