In this episode, Content Is the Company, we explore how content has evolved from a marketing tool to the core of modern business strategy. From product development to distribution and monetization, discover how leading companies are building entire business models around content, and why you should too.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠⁠Sebuh Mesfin on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

In this episode, we kick off Series 2 of our podcast with a discussion on recent events and innovations in the tech and marketing world. We aim to keep our episodes slightly shorter this season, focusing on insightful discussions and occasional guest appearances.

This week is all about the new viral Linkedin AI sensation, Boardy.

Chapters 📌

00:00:00 - Introduction and Series 2 Announcement
00:00:27 - Episode Format and Guest Strategy
00:01:01 - TikTok Ban Discussion
00:02:29 - Inauguration and Tech's Role
00:03:31 - Introduction to Boardy AI
00:04:09 - Boardy AI Experience and Features
00:06:04 - Boardy AI Growth Strategy
00:08:00 - Boardy AI's Viral Growth on LinkedIn
00:10:10 - Boardy AI's Personalized Campaign Misstep
00:12:00 - Potential Impact of Boardy AI's Misstep
00:13:32 - AI in Job Search and LinkedIn Integration
00:15:00 - Boardy AI's Business Model and Monetization
00:17:10 - Challenges of Maintaining Network Quality
00:18:22 - Comparison to Manual LinkedIn Networking
00:19:52 - Growing a Business Page on LinkedIn
00:21:47 - Innovation in AI and Voice Interaction
00:24:01 - Voice AI and Conversational AI
00:25:03 - Potential of AI in Podcasts
00:27:28 - Inspiration from The Matrix
00:29:00 - Conclusion and Call to Action

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review, share it with your marketing friends too if you're feeling generous 🤝

That's how we grow.

In this episode, our hosts reunite after a four-month hiatus, which was originally intended to be just a one-month break. They reflect on their time away, sparked by receiving their Spotify Wrapped for creators, which showcased some impressive stats and motivated them to get back to recording. The episode serves as a wrap-up for the year, where they discuss highlights from the past few months and tease plans for a brand refresh in 2025, including a new icon that captures the mood for the upcoming year. They also touch on significant global events, such as the recent changes in U.S. leadership and the political situation in France. Tune in for a light-hearted conversation filled with nostalgia and anticipation for the future!

Chapters 📌

[00:00:00] Future plans for 2025.

[00:03:04] Chief meme officer role.

[00:04:43] AI tools for job seekers.

[00:10:00] Podcast listener engagement statistics.

[00:15:42] Cody Schneider's podcast success.

[00:18:08] Apple Store growth hack.

[00:24:13] AI and automation in marketing.

🖇 Follow links 🖇

👉 ⁠⁠⁠⁠Jake Mayell⁠⁠⁠⁠ on Linkedin⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

👉 ⁠⁠⁠⁠Yoann Pavy⁠⁠⁠⁠ on Linkedin

📺 Follow us on Youtube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@InGrowthWeTrust⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Small ask for you: If you enjoyed this podcast, please hit "follow" button and leave a 5 ⭐️ review.

Share it with your marketing friends too if you're feeling generous 🤝 That's how we grow.

See you in 2025!