Christian music is exploding—and the leaders behind the microphones are shaping more than playlists. In this episode of First and Focused, we sit down with Bill Montgomery, CEO of River Radio Ministries, to explore faith-driven leadership in the rapidly evolving music and broadcast industry.

Recorded inside the studios of 104.9 The River, Bill shares how God prepared him for leadership, how Christian music is reaching younger generations at unprecedented levels, and what it really takes to keep Jesus at the center of a growing media organization. We also talk family life, universal leadership principles, AI-generated Christian artists, and the daily practices that help leaders stay focused on Christ amid constant demands.

Connect with Bill Montgomery: https://www.linkedin.com/in/billmontgomery/

Learn more about 104.9 The River: https://riverradio.com/

Connect with Mark Greaves: https://www.markgreaves.com/