What does it really take to turn a food idea, family recipe, or supplement concept into a real product?

In this episode of Primal Shots, Dr. Kavin Mistry, MD sits down with Don Rogers of PTM Food for a conversation about the future of food, functional beverages, protein, creatine, wellness trends, product formulation, and what separates lasting brands from trend-chasing ideas.

As the shots move from grounding to focus, endurance, tribal, and cosmic, Dr. Kavin and Don explore the deeper ingredients behind successful health and wellness brands: clarity, people, passion, resilience, simplicity, and mission.

Don shares what he sees from inside the food formulation industry, including why protein is being incorporated into more products, why creatine is becoming a bigger conversation, how founders can avoid overcomplicating their products, and why “when the passion is gone, so is the innovation.”

This episode is for founders, creators, health entrepreneurs, CPG brands, wellness professionals, and anyone interested in where food, supplementation, healthspan, and proactive wellness are heading.

Chapters:
00:00 Food, protein, creatine, and primal living
00:42 Welcome to Primal Shots with Don Rogers
01:29 The grounding shot and wellness trends
08:11 The focus shot and functional food innovation
17:55 The endurance shot and founder friction points
27:06 The tribal shot and building the right team
36:04 The cosmic shot, legacy, and the future of health
50:53 Rapid fire and Don’s advice for founders

Disclaimer: This content is for educational and informational purposes only and is not medical advice. Always consult a qualified professional before making changes to your health, nutrition, or supplement routine.

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